Body: Council Type: Agenda Meeting: Regular Date: March 9, 2017 Collection: Council Agendas Municipality: Frontenac County
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Community Development Advisory Committee Meeting Thursday, March 9, 2017 – 10:00 a.m. Bud Clayton Memorial Room, 2069 Battersea Road, Glenburnie, ON
AGENDA Page 1.
Call to Order
Adoption of the Agenda a) That the agenda for the March 9, 2017 meeting of the Community Development Advisory Committee be adopted.
Disclosure of Pecuniary Interest and General Nature Thereof
Adoption of Minutes a) Minutes of Meeting held February 6, 2017
3-6
That the minutes of the Community Development Advisory Committee meeting held February 6, 2017 be adopted.
7 - 25
Deputations and/or Presentations
Reports to the Community Development Advisory Briefing: MDB Insight will provide the Community Development a) Advisory Committee with a briefing on Report 2017-032, Accommodation Study (Project Launch) b)
2017-032 Community Development Advisory Committee Accommodation Study (Project Launch) For information purposes only.
26 - 29
c)
2017-031 Community Development Advisory Committee Highway 401 Area Profile Signage Be It Resolved That the Community Development Advisory Committee receive and accept this report; And Further That staff apply for Highway 401 Area Profile Signs to be
Page 1 of 33
Page located Eastbound at Exit 599 – Wilton Road, and Westbound at Exit 623 – Highway 15. 30 - 31
d)
2017-033 Community Development Advisory Committee Northern Frontenac Cycle Tourism For information purposes only.
32 - 33
e)
2017-034 Community Development Advisory Committee Hazelnut Production Potential in Kingston-Frontenac For information purposes only.
Communications
Other Business
Next Meeting The next regular meeting of the Community Development Advisory a) Committee is scheduled for Thursday, April 6, 2017 at 10:00 a.m. in the Bud Clayton Memorial Room.
Adjournment
Page 2 of 33
AGENDA ITEM #a)
Minutes of the Community Development Advisory Committee Meeting February 6, 2017 A meeting of the Community Development Advisory Committee was held in the Bud Clayton Memorial Room, County Administrative Office, 2069 Battersea Road, Glenburnie on Monday, February 6, 2017 at 10:00 a.m. Present: Robert Clinton, Chair Betty Hunter, Vice-Chair Barrie Gilbert Tracy John Darwyn Sproule Councillor Ron Higgins Regrets: Councillor John McDougall, Council Liaison Wilma Kenny Staff Present: Richard Allen, Manager of Economic Development Kelly Pender, Chief Administrative Officer Alison Vandervelde, Communications Officer (Recording Secretary) 1.
Call to Order
Mr. Allen called the meeting to order at 10:00 a.m. and proceeded to the Election of Officers. 2.
Election of Officers a)
Election of Chair
Moved By: Seconded By:
Ms. John Councillor Higgins
That Bob Clinton be elected Chair of the Community Development Advisory Committee for 2017. Carried Moved By: Seconded By:
Mr. Gilbert Councillor Higgins
THAT nominations for Chair be closed. Carried
Minutes of Meeting held February 6, 2017
Page 3 of 33
AGENDA ITEM #a)
b)
Election of Vice-Chair
Moved By: Seconded By:
Councillor Higgins Mr. Gilbert
THAT Betty Hunter be elected Vice-Chair of the Community Development Advisory Committee for 2017. Carried Moved By: Seconded By:
Ms. John Councillor Higgins
THAT nominations for Vice-Chair be closed. Carried Mr. Clinton assumed the Chair. 3.
Adoption of the Agenda
Moved By: Seconded By:
Ms. Hunter Councillor Higgins
That the agenda for the February 6, 2017 meeting of the Community Development Advisory Committee be adopted. Carried 4.
Disclosure of Pecuniary Interest and General Nature Thereof
There were none. 5.
Adoption of Minutes a)
Minutes of Meeting held December 8, 2016
Moved By: Seconded By:
Ms. John Councillor Higgins
That the minutes of the Community Development Advisory Committee meeting held December 8, 2016 be amended to correct the location for Environmental Forum to Queen’s University Biological Station and as amended be adopted. Carried
Community Development Advisory Committee Meeting Minutes February 6, 2017
Minutes of Meeting held February 6, 2017
Page 2 of 4
Page 4 of 33
AGENDA ITEM #a)
Deputations and/or Presentations
Reports to the Community Development Advisory Committee a)
2017-010 Community Development Advisory Committee Community Development Officer Activity Report, November 2016 to January 2017
Ms. Vandervelde reviewed the report and highlighted recent successes. b)
2017-011 Community Development Advisory Committee Economic Development Web Based Portal
Mr. Allen gave the Committee a tour through the portal. Suggestions included:
Adding information around environmental services/conservation authorities under Local Business; Adding North Frontenac Parklands under Trails & Recreation; Involving the community in building a strong photo collection through a photo contest; Strengthen the call to action regarding investment opportunities under Invest in Frontenac; Ensuring reference to environmental preservation (i.e., light pollution, natural shorelines, etc) is present throughout verbiage on the site, and perhaps adding a page specifically about the Frontenac sustainability mindset.
The committee was supportive of the web portal – clean, informative, easily accessible information. c)
d)
2017-012 Community Development Advisory Committee Accommodation Study 2017-013 Community Development Advisory Committee Hastings County Economic Development Review
Mr. Allen and Mr. Pender highlighted key points from the report, and suggested that given the next steps in the Hastings report, Frontenac is doing lots of things right. The Committee was congratulatory about the amount of good work staff is able to do, given limited resources. Conversation suggested that we need to ensure proactive review of long-term plan for securing funding, especially those line items that are currently funded externally.
Community Development Advisory Committee Meeting Minutes February 6, 2017
Minutes of Meeting held February 6, 2017
Page 3 of 4
Page 5 of 33
AGENDA ITEM #a)
e)
2017-014 Community Development Advisory Committee Goat Milk in the Frontenacs Moved By: Ms. Hunter Seconded By: Ms. John Be It Resolved That the Community Development Advisory Committee accept and receive this report; And Further That staff continue to pursue opportunities associated with the new Feihe International facility in the City of Kingston, with a focus on supply chain implications for goat farms and goat dairy; And Further That staff report back the Community Development Advisory Committee with next steps by October 2017. Carried 8.
Communications
Other Business
Next Meeting
The next meeting of the Community Development Advisory Committee is scheduled for March 9, 2017 11.
Adjournment
Moved By: Seconded By:
Ms. Hunter Ms. John
That the meeting hereby adjourn at 12:07pm Carried
Community Development Advisory Committee Meeting Minutes February 6, 2017
Minutes of Meeting held February 6, 2017
Page 4 of 4
Page 6 of 33
AGENDA ITEM #b)
Report 2017-032 Committee Information Report To:
Chair and Members of the Community Development Advisory Committee
From:
Richard Allen, Manager of Economic Development
Date of meeting:
March 9, 2017
Re:
Community Development Advisory Committee – Accommodation Study (Project Launch)
Recommendation This report is for information purposes only. Background In 2016 the County of Frontenac launched the “Advancing Economic Development Through Collaboration” strategy in partnership with each of the four townships along with financial support from the Ontario Ministry of Farms, Agriculture and Rural Affairs through the Rural Economic Development (RED) program. This regional strategy at the County level supports several grassroots economic development initiatives through the new Frontenac brand. One of the initiatives included as part of this strategy is the completion of an Accommodation Study with the purpose of identifying strategies to sustainably grow the number of accommodation opportunities across Frontenac County. After completing a competitive RFP process, the submission from MDB Insight received the highest ranking while also having the lowest proposed cost to Frontenac County. Next Steps Members of the consultant team will provide a briefing on the project plan with the Community Development Advisory Committee and seek advice regarding accommodations and Frontenac County at the March 9, 2017 meeting to launch the project.
2017-032 Community Development Advisory Committee Accommodat…
Page 7 of 33
AGENDA ITEM #b)
Sustainability Implications The Frontenac County Integrated Community Sustainability Plan (ICSP) identifies recreation and leisure as a focus area. This is also reflected in the County Economic Development Charter as a key pillar and strength. As visitors seek adventures and recreational activities in Frontenac, a strong network of accommodation options and partners should be in place to ensure the long term viability of this tourism industry. Financial Implications The accommodation study has a budget maximum of $50,000 and is funded through the Rural Economic Development (RED) program as part of the “Advancing Economic Development in the Frontenacs through Collaboration” project. Organizations, Departments and Individuals Consulted and/or Affected Community Development Advisory Committee Economic Development Task Force (North Frontenac) Central Frontenac Township Frontenac Islands Township North Frontenac Township South Frontenac Township
Information Report to Community Development Advisory Committee Accommodation Study (Project Launch) March 9, 2017
2017-032 Community Development Advisory Committee Accommodat…
Page 2 of 2
Page 8 of 33
AGENDA ITEM #b)
County of Frontenac: Overnight Accommodations Opportunities Agenda: Project Launch Meeting Date: March 9, 2017 Time: 10:00 a.m. - 12:00 p.m. Location: County of Frontenac Office Dial In: 1-855-367-3535 x6 Code 5229
Participants Consulting Team Paul Blais, Jason Dias, Giulia Ilacqua, Libby Smith County of Frontenac Richard Allen, Members of Community Development Advisory Committee
Agenda
- Introductions
- Discussion of Study Goals and Objectives a. Vision of final deliverables and audience (County) b. Overview of project schedule and deliverables (see attached Workplan) (Paul) c. Anticipated obstacles/barriers? (All)
- Information Requirements and Engagement a. Background research and data needs (see attachment) (Jason) b. Engagement plan and selecting dates of future meetings (see attachment) (Paul)
- Initial Strategic Discussion (Appended Questions)
- Adjournment Attachments: Workplan; Background Research and Data Needs; Engagement Plan; Discussion Questions
1
Calgary Hamilton Kingston Toronto
2017-032 Community Development Advisory Committee Accommodat…
Page 9 of 33
AGENDA ITEM #b)
DETAILED WORKPLAN - Updated 2017-03-03
DETAILED WORKPLAN Updated: 2017-03-02
Start
End
Status
Notes
Paul/Libby to attend in person. Jason/Giulia to call in advance. Agenda to be sent out the Friday prior.
Phase 1: Project Start-Up and Ongoing CDAC Meetings
Start Up Meeting
Mar 9
Mar 9
Scheduled
CDAC Meetings
–
–
TBD
Background Review and Asset Inventory
Week of Mar 13
Week of April 10
Review Existing Land Use Policies
Week of Mar 20
Week of April 10
Research Best Practices in Accommodation Development
Week of Mar 20
Week of April 10
Week of Mar 27
Week of April 24
MDB / Terra Consulting to connect with 46 brand ambassadors. Telephone interviews.
Develop Stakeholder List
Week of Mar 9
Week of Mar 27
MDB/Terra Consulting and Richard to build stakeholder list
Develop Interview Guide
Week of Mar 9
Week of Mar 20
MDB/Terra Consulting to share guide with Richard
Review and Approve Guide
Week of Mar 27
Week of Mar 27
Richard to approve guide
Send introductory email
Week of Mar 20
Week of Mar 27
Richard to send introductory email
County Council Interviews
Week of April 17
Week of Apr 24
MDB / Terra Consulting will interview all 8 members of County Council
Develop Interview Guide
Week of Mar 9
Week of Mar 20
MDB/Terra Consulting to share guide with Richard
Review and Approve Guide
Week of Mar 27
Week of Mar 27
Richard to approve guide
Send introductory email and assist in booking interviews
Week of Mar 27
Week of April 3
Interviews to be scheduled between April 17-May 3 (In Person)
Weeks of April 17, 24
Weeks of April 17, 24
Groups: North Frontenac ED Task Force; Central Frontenac (?); South Frontenac (?); Frontenac Islands (?)
Determine Municipal Workshop Groups
Week of Mar 6
Week of Mar 6
MDB/Terra/Richard to determine municipal workshop groups. North Frontenac ED TF confirmed.
Confirm Municipal Workshop Dates
Weeks of April 17, 24
Weeks of April 17, 24
North Frontenac ED TF - April 19
Develop and Review Workshop Agenda
Week of Mar 27
Week of Mar 27
Richard to review agenda
Arrange for venue and site logistics and handle RSVPs
Week of Mar 27
Week of Apr 17
Richard/Team to invite participants and handle RSVPs, arrange for venue and site logistics
To be scheduled after Mar 9 Meeting
Phase 2: Asset Inventory
Phase 3: Engagement
Interviews with Brand Ambassadors
Municipal Workshops
2017-032 Community Development Advisory Committee Accommodat…
Page 10 of 33
AGENDA ITEM #b)
DETAILED WORKPLAN - Updated 2017-03-03
Interviews with External Organizations, Investors and Brokers
Week of Apr10
Week of Apr 24
Develop Interview Guide
Week of Mar 27
Week of Mar 27
MDB/Terra Consulting to share guide with Richard
Review and Approve Guide
Week of Mar 27
Week of Mar 27
Richard to approve guide
Week of May 1
Week of May 15
MDB / Terra Consulting to undertake short interviews to identify a list of 15-20 investment opportunities
Develop Stakeholder List
Week of April 17
Week of Apr 24
MDB/Terra Consulting and Richard to build stakeholder list
Draft Questions
Week of April 17
Week of Apr 24
MDB/Terra Consulting to share questions list with Richard
Review and Approve Questions
Week of April 17
Week of Apr 24
Richard to approve questions
Send introductory email
Week of Apr 24
Week of Apr 24
Richard to send introductory email
Book and Conduct Interviews
Week of May 1
Week of May 15
Individual Conversations with Potential Investors
Phase 4: Prioritizing Investment Opportunities
Develop Prioritization Methodology
Week of Apr 10
Week of Apr 17
Finalize Prioritization Methodology
Week of May 15
Week of May 22
Prioritize Opportunities
Week of May 8
Week of Jun 6
Marketing Action Plan
Week of Jun 12
Week of Jun 26
Investment prospectuses for high priority opportunities
Week of Jun 12
Week of Jun 26
Target list of 30 investors
Week of May 29
Week of Jun 26
July TBD
July TBD
Phase 5: Investment Tool Kit
Presentation to County Council Blue indicates report / deliverable meeting Grey indicates client action required Green indicates items we need to be focused on next
2017-032 Community Development Advisory Committee Accommodat…
TBD TBD TBC
to be determined to be confirmed
Page 11 of 33
AGENDA ITEM #b)
DETAILED WORKPLAN - Updated 2017-03-03
March
WORKPLAN Updated: 2017-03-03 6
13
20
April 27
3
10
17
May 24
1
8
15
June 22
29
5
12
19
July 26
Phase 1: Project Start-up
Start Up Meeting
TBD
CDAC Meetings
TBD
TBD
Phase 2: Asset Inventory
Background review and asset inventory
Review existing land use policies
Research best practices in accommodation development
Phase 3: Engagement
Interviews with Brand Ambassadors
County Council Interviews
Municipal Workshops
Interviews with External Organizations, Investors and Brokers
Individual Conversations with Potential Investors
Phase 4: Prioritizing Investment Opportunities
TBD
Develop Prioritization Methodology
TBD
Finalize Prioritization Methodology
Prioritize Opportunities
Phase 5: Investment Tool Kit
Marketing Action Plan
Investment prospectuses for high priority opportunities
Target list of 30 investors
TBD
Presentation to County Council
in community
2017-032 Community Development Advisory Committee Accommodat…
Page 12 of 33
AGENDA ITEM #b)
County of Frontenac: Overnight Accommodations Opportunities Background Research and Data Needs
6
Any and all data, reports, visitor related data, and policy related information to tourism and accommodation from the County, Land O’Lakes Tourism Association, Great Waterway (RTO9), Ontario Highlands (RTO11) Upper Tier and Lower Tier Official Plans and Community Improvement Plans Business Directory related to tourism sector (e.g. tourism businesses and accommodation) Local directories or sources of information on assets… Any tourism, culture, social, environmental and economic assets (e.g. museums, art galleries, trails, hiking destinations, parks, festivals and events) Boat launches and slip information for the County and lower-tier municipalities Municipal Property Code data (see attached MPAC Land Use Codes) Recent accommodation investment opportunity process (e.g. farm stays, tree houses, cycle pods along the K&P)
Calgary Hamilton Kingston Toronto
2017-032 Community Development Advisory Committee Accommodat…
Page 13 of 33
2017-032 Community Development Advisory Committee Accommodat…
Description
Prop_Code Conservation Authority land
103
Municipal park (excludes Provincial parks, Federal parks, campgrounds)
107
Provincial park
108
Federal park
110
Vacant residential/recreational land on water
111
Island under single ownership
120
Water lot (entirely under water)
134
Land designated and zoned for open space
140
Common land
201
Farm with residence - with or without secondary structures; no farm outbuildings
210
Farm without residence - with secondary structures; with farm outbuildings
211
Farm with residence - with or without secondary structures; with farm outbuildings
220
Farm without residence - with commercial/industrial operation
221
Farm with residence - with commercial/industrial operation
222
Farm with a winery
226
Exotic farms i.e emu, ostrich, pheasant, bison, elk, deer
229
Farm with campground/mobile home park
240
Managed forest property, vacant land not on water
241
Managed forest property, vacant land on water
242
Managed forest property, seasonal residence not on water
243
Managed forest property, seasonal residence on water
244
Managed forest property, residence not on water
245
Managed forest property, residence on water
260
Vacant residential/commercial/ industrial land owned by a non-farmer with a portion being farmed
261
Land owned by a non-farmer improved with a non-farm residence with a portion being farmed
262
Land owned by a farmer improved with a non-farm residence with a portion being farmed
302
More than one structure used for residential purposes with at least one of the structures occupied permanently
306
Boathouse with residence above
360
Rooming or boarding house – rental by room/bedroom , tenant(s) share a kitchen, bathroom and living quarters.
363
House-keeping cottages - no American plan – typically a mini resort where you rent a cabin. No package plan available. All activities, meals, etc. are extra.
364
House-keeping cottages - less than 50% American plan – typically a mini resort where you rent a cabin and package plans are available. Activities, meals, etc. maybe included.
366
Student housing (off campus) – residential property licensed for rental by students.
AGENDA ITEM #b)
Page 14 of 33
102
2017-032 Community Development Advisory Committee Accommodat…
Residential Dockominium – owners receive a deed and title to the boat slip. Ownership is in fee simple title and includes submerged land and air rights associated with the slip. Similar to condominium properties, all common elements are detailed in the declaration.
381
Mobile home – one or more mobile home on a parcel of land, which is not a mobile home park operation.
382
Mobile home park – more than one mobile home on a parcel of land, which is a mobile park operation.
383
Bed and breakfast establishment
385
Time-share, fee simple
386
Time share, right-to-use
391
Seasonal/recreational dwelling - first tier on water
392
Seasonal/recreational dwelling - second tier to water
395
Seasonal/recreational dwelling - not located on water
408
Freestanding Beer Store or LCBO - not associated with power or shopping centre
409
Retail - one storey, generally over 10,000 s.f.
410
Retail - one storey, generally under 10,000 s.f.
411
Restaurant - conventional
412
Restaurant - fast food
413
Restaurant - conventional, national chain
414
Restaurant - fast food, national chain
415
Cinema/movie house/drive-in
416
Concert hall/live theatre
417
Entertainment complex - with a large cinema as anchor tenant
425
Neighbourhood shopping centre - with more than two stores attached, under one ownership, with anchor - generally less than 150,000 s.f.
426 427
Small box shopping centre less than 100,000 s.f. minimum 3 box stores with one anchor (large grocery or discount store) Big box shopping/power centre greater than 100,000 s.f. with 2 or more main anchors such as discount or grocery stores with a collection of box or strip stores and in a commercial concentration concept
428
Regional shopping centre
429
Community shopping centre
430
Neighbourhood shopping centre - with more than 2 stores attached, under one ownership, without anchor - generally less than 150,000 s.f.
431
Department store
434
Freestanding supermarket
435
Large retail building centre, generally greater than 30,000 s.f.
436
Freestanding large retail store, national chain - generally greater than 30,000 s.f.
438
Neighbourhood shopping centre with offices above
441
Tavern/public house/small hotel
444
Full service hotel
AGENDA ITEM #b)
Page 15 of 33
368
2017-032 Community Development Advisory Committee Accommodat…
Limited service hotel
446
Apartment hotel
447
Condominium Hotel Unit
450
Motel
451
Seasonal motel
460
Resort hotel
461
Resort lodge
462
Country inns & small inns
463
Fishing/hunting lodges/resorts
465
Child and community oriented camp/resort
470
Multi-type complex - defined as a large multi-use complex consisting of retail/office and other uses (multi res/condominium/hotel)
471
Retail or office with residential unit(s) above or behind - less than 10,000 s.f. gross building area (GBA), street or onsite parking, with 6 or less apartments, older downtown core
472
Retail or office with residential unit(s) above or behind - greater than 10,000 s.f. GBA, street or onsite parking, with 7 or more apartments, older downtown core
477
Retail with office(s) - less than 10,000 s.f., GBA with offices above
478
Retail with office(s) - greater than 10,000 s.f., GBA with offices above
486
Campground
489
Driving range/golf centre - stand alone, not part of a regulation golf course
490
Golf course
491
Ski resort
492
Marina - located on waterfront - defined as a commercial facility for the maintenance, storage, service and/or sale of watercraft
493
Marina - not located on waterfront - defined as a commercial facility for the maintenance, storage, service and/or sale of watercraft
521
Distillery/brewery
599
GO transit station/rail yard
601
Post secondary education - university, community college, etc
702
Cemetery
703
Cemetery with non-internment services
710
Recreational sport club - non commercial (excludes golf clubs and ski resorts)
711
Bowling alley
713
Casino
715
Racetrack - auto
716
Racetrack - horse, with slot facility
AGENDA ITEM #b)
Page 16 of 33
445
2017-032 Community Development Advisory Committee Accommodat…
Racetrack - horse, without slot facility
718
Exhibition grounds/fair grounds
720
Commercial sport complex
721
Non-commercial sports complex
722
Professional sports complex
725
Amusement park
726
Amusement park - large/regional
730
Museum and/or art gallery
731
Library and/or literary institutions
733
Convention, conference, congress centre
734
Banquet hall
735
Assembly hall, community hall
736
Clubs - private, fraternal
737
Federal airport
738
Provincial airport
739
Local government airport
740
Airport leasehold
741
Airport Authority
744
Private airport/hangar
745
Recreational airport
755
Lighthouses
760
Military base or camp (CFB)
761
Armoury
824
Government - wharves and harbours
826
Government - special educational facility
828
Government - canals and locks
830
Government - navigational facilities
832
Government - historic site or monument
840
Port authority - port activities
842
Port authority - other activities
AGENDA ITEM #b)
Page 17 of 33
717
2017-032 Community Development Advisory Committee Accommodat…
Frontenac County Review of Accommodation and Strategy to Grow Consultation Plan March 2017
AGENDA ITEM #b)
Page 18 of 33
2017-032 Community Development Advisory Committee Accommodat…
Action
MDB Insight Responsibilities
Frontenac County Responsibility
Target Markets
Method
Sample Questions
Timing
Start-Up Meeting
• Develop agenda for meeting
• Develop launch meeting participant list
• Community Development Advisory Committee
• In Person
March 9, 2017
• Invite participants
• Sr. County Staff (e.g. Director of Planning and Economic Development, Manager of Economic Development)
• What is currently working well in terms of tourism in the County?
• Prepare questions for workshop • Facilitate workshop
• Arrange for venue and site logistics
• What types of accommodation offerings exist in the County? • What types of accommodation offerings are missing from the County? • How do the tourism opportunities differ across the County?
MDB Insight: Frontenac County Review of Accommodation and Strategy to Grow Consultation Plan
AGENDA ITEM #b)
Page 19 of 33 2
2017-032 Community Development Advisory Committee Accommodat…
Action
MDB Insight Responsibilities
Frontenac County Responsibility
Target Markets
Method
Sample Questions
Timing
Interviews with Brand Ambassadors
• Develop interview guide
• Develop contact list
• Brand Ambassadors
• In person and telephone
• What are the growing tourism trends in the County? In the Region?
Week of Mar 27-April 24
• Book and conduct interviews • Create a summary analysis and integrate into overall findings
• Review and approve questions • Send introductory email
• How effective has the Brand Ambassador Program been? • Why/how did you become a participant in the Brand Ambassador Program? • What do you consider to be the major tourism strengths and challenges of the County? • What types of accommodation offerings are missing from the County?
3
MDB Insight: Frontenac County Review of Accommodation and Strategy to Grow Consultation Plan
AGENDA ITEM #b)
Page 20 of 33
• Who do you believe are your typical tourists in Frontenac County (e.g. origin, demographics, activities while in the County etc)?
2017-032 Community Development Advisory Committee Accommodat…
Action
MDB Insight Responsibilities
Frontenac County Responsibility
Target Markets
Method
Sample Questions
Timing
County Council Interviews
• Develop interview guide
• Develop contact list
• County Council
• In Person
• What is already working well in terms of tourism opportunities within the County?
Week of April 17 - Apr 24
• Book and conduct interviews • Create a summary analysis and integrate into overall findings
• Review and approve questions • Send introductory email
• What types of tourism experiences could be further leveraged? • What are the important tourism assets in the County/Region? • What should be the top priority for accommodation development within the County?
MDB Insight: Frontenac County Review of Accommodation and Strategy to Grow Consultation Plan
AGENDA ITEM #b)
Page 21 of 33 4
2017-032 Community Development Advisory Committee Accommodat…
Action
MDB Insight Responsibilities
Frontenac County Responsibility
Target Markets
Method
Sample Questions
Timing
Municipal Workshops
• Develop workshop agenda
• Develop workshop participant list
• Municipal Councillors and staff
• In person
Weeks of April 17, 24
Undertaking Four Workshops
• Develop presentation and share initial findings
• Invite participants and handle RSVPs
• Members of Economic Development Committees – North and Central
• What are visitors looking for when the travel to Frontenac County? Your municipality?
•
North Frontenac Economic Development Task Force
•
South Frontenac – TBD
•
Central Frontenac – TBD
•
Frontenac Islands - TBD
• Deliver presentation and facilitate discussion • Integrate feedback
• Arrange for venue and site logistics (i.e. refreshments, facilitation materials)
• Local Brand Ambassadors • Existing accommodation operators, business operators • Members of environmental and cultural/heritage associations • Members of the public
• What accommodation needs do you see? Within your community? • What do you consider to be the major tourism strengths and challenges of the County? • What do you think is the County’s most important tourist related asset?
• What should the top priorities be in terms of accommodation development in the County?
5
MDB Insight: Frontenac County Review of Accommodation and Strategy to Grow Consultation Plan
AGENDA ITEM #b)
Page 22 of 33
• What role does the County plan in supporting the creation and development of new accommodations?
2017-032 Community Development Advisory Committee Accommodat…
Action
MDB Insight Responsibilities
Frontenac County Responsibility
Target Markets
Method
Sample Questions
Timing
Interviews with external organizations, investors and brokers
• Develop interview guide
• Develop contact list
• Government and industry experts (e.g. City of Kingston Tourism, The Great Waterway, Ontario’s Highlands, capital investment firms)
• Telephone
• What opportunities exist for accommodation supply? Development in the County?
Week of Apr 10-24
• Book and conduct interviews • Create a summary analysis and integrate into overall findings
• Review and approve questions • Send introductory email
• What are the common challenges and barriers to investment in the region? • What are the top factors when selecting an area/property for investment?
Individual Conversations with Potential Investors
• Draft questions Conduct interviews
• Review and approve questions
• Integrate feedback
• Identify possible interviewees • Send introductory email
• Existing accommodation providers and potential accommodation providers
MDB Insight: Frontenac County Review of Accommodation and Strategy to Grow Consultation Plan
• Context and environment that attracted their investment
Week of May 1-15
• What are the common challenges and barriers to investment in the region?
AGENDA ITEM #b)
Page 23 of 33 6
• In person and telephone
2017-032 Community Development Advisory Committee Accommodat…
Action
MDB Insight Responsibilities
Frontenac County Responsibility
Target Markets
Method
Sample Questions
Timing
Presentation of the Final Report
• Develop slideshow and share findings
• Schedule committee and location for presentation
• Community Development Advisory Committee
• In person
• Presentation of key findings
July - TBD
• Deliver presentation and facilitate discussion • Integrate feedback
• Ensure technical requirements are available (projector, screen, etc.)
MDB Insight: Frontenac County Review of Accommodation and Strategy to Grow Consultation Plan
AGENDA ITEM #b)
Page 24 of 33 7
• Next steps in implementation and generating buy-in
AGENDA ITEM #b)
County of Frontenac: Overnight Accommodations Opportunities Discussion Questions Space added for notes.
What is currently working well in terms of tourism in the County?
What types of accommodation offerings exist in the County?
What types of accommodation offerings are missing from the County?
How do the tourism opportunities differ across the County?
18
Calgary Hamilton Kingston Toronto
2017-032 Community Development Advisory Committee Accommodat…
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AGENDA ITEM #c)
Report 2017-031 Committee Information Report To:
Chair and Members of the Community Development Advisory Committee
From:
Alison Vandervelde, Community Development Officer
Date of meeting:
March 9, 2017
Re:
Community Development Advisory Committee – Highway 401 Area Profile Signage
Recommendation Be It Resolved That the Community Development Advisory Committee receive and accept this report; And Further That staff apply for Highway 401 Area Profile Signs to be located Eastbound at Exit 599 – Wilton Road, and Westbound at Exit 623 – Highway 15. Background During March and June 2015’s “Economic Development Days”, it was identified that a strong brand is required to raise Frontenac’s profile as a desirable region to live, visit and do business. That work, and the resulting application for funding emphasized the installation of signage throughout the region as an important medium for communicating the Frontenac brand to those unfamiliar with all our area has to offer. Within the Regional Signage Strategy, Highway 401 signage was identified as the top priority, due to the huge daily reach. The intention of these signs is not to drive people immediately off of the highway and into Frontenac, but rather to incite future visits by raising awareness of Frontenac’s geographical location and brand promise: “Experiences are endless. Explore the beautiful Canadian landscape, and pursue your own adventure.”
2017-031 Community Development Advisory Committee Highway 40…
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AGENDA ITEM #c)
Comments Canadian Tourism-Oriented Directional Signing (TODS) Limited is responsible for the installation of all Highway 401 Area Profile signs. TODS obtains all required approvals and permits regarding location and design from the Ministry of Transportation (MTO), and manufactures and installs the signs. Based on communication with our TODS Account Executive, the following locations are possibilities, but our application will be subject to MTO approval. See attached map for visual representation of this information.
Westbound: o Option 1: Exit 648 – Hwy 2 / Gananoque (approximately 200 meters west of Hwy 2 Overpass) o Option 2: Exit 623 – Hwy 15
Eastbound: o Option 1: Exit 599 – Wilton Road / Odessa (approx. 3kms west of Wilton Road Overpass)
The MTO defines Annual Average Daily Traffic (AADT) as the average twenty four hour, two way traffic for the period January 1st to December 31st. The 2013 Provincial Highways Traffic Volumes Report is the most recent posted online, and reports the following for these three locations: Location (From)
Location (To)
Distance (KMs)
2013 AADT
HWY 2 IC – 648
Thousand Islands Pkwy (EBL) IC-647
1.3
26,300
HWY 15 IC-623
Montreal St IC-619
3.7
42,500
IC-593-Camden E RD
5.5
36,600
Westbound
Eastbound WILTON RD IC-599
It is estimated that the AADT is significantly higher at Highway 15 because of local Kingston area traffic. Given that this is one of the main target audiences for marketing the Frontenac brand, staff recommend applying to install the westbound sign at Highway 15, rather than Highway 2. It is assumed that much of the traffic recorded at Highway 2 passes through Kingston, and so is likely included in the AADT for Highway 15.
Recommend Report to Community Development Advisory Committee Highway 401 Area Profile Signage March 9, 2017
2017-031 Community Development Advisory Committee Highway 40…
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AGENDA ITEM #c)
Sustainability Implications In all that we do in the name of economic development in the Frontenacs, we will live by a set of principles that balance the economy, environment, social, and cultural interest of our communities. Financial Implications The total cost of installing two Highway 401 Area Profile signs for a period of five years ranges from $16,450 to $17,750, and breaks down as follows:
One-time fee of $2,200 per sign covers manufacturing and installation (also applies to design changes) One-time $50 administration fee One-time fee of $650 per sign for optional information tabs Annual fee of $1,200 per sign, mandatory 5 years contract
These funds have been budgeted for the purpose of Brand Recognition as part of the 2017 budget associated with the “Advancing Rural Economic Development through Collaboration” program supported by the Rural Economic Development (RED) program. Organizations, Departments and Individuals Consulted and/or Affected Members of Community Development Advisory Committee County Council & staff Township of Frontenac Islands Township of South Frontenac Township of Central Frontenac Township of North Frontenac Frontenac Community Futures Development Corporation Frontenac County Residents Local Businesses
Recommend Report to Community Development Advisory Committee Highway 401 Area Profile Signage March 9, 2017
2017-031 Community Development Advisory Committee Highway 40…
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2017-031 Community Development Advisory Committee Highway 40…
HIGHWAY 401 - AREA PROFILE SIGNAGE
±
AADT: 26,300
648
645 632
AADT: 36,600
599
619
611
593
613 617
2.5
5 Kilometres
AADT = “Annual Average Daily Traffic Counts”
623
10 Sources: Esri, HERE, DeLorme, Intermap, increment P Corp., GEBCO, USGS, FAO, NPS, NRCAN, GeoBase, IGN, Kadaster NL, Ordnance Survey, Esri Japan, METI, Esri China (Hong Kong), swisstopo, MapmyIndia, © OpenStreetMap contributors, and the GIS User Community
Data Source: OGDE, ESRI & The County of Frontenac. Created: Feb 28th, 2017 Reference: Produced by the County of Frontenac with data supplied under license by members of the Ontario Geospatial Data Exchange. The County of Frontenac disclaims all responsibility for errors, omissions or inaccuracies in this publication.
AGENDA ITEM #c)
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0
T: AAD 0 42,50
AGENDA ITEM #d)
Report 2017-033 Committee Information Report To:
Chair and Members of the Community Development Advisory Committee
From:
Richard Allen, Manager of Economic Development
Date of meeting:
March 9, 2017
Re:
Community Development Advisory Committee – Northern Frontenac Cycle Tourism
Recommendation This report is for information purposes only. Background Stephanie Hessel from Ontario Highlands Tourism Organization (RTO11) was in contact with staff several weeks ago to provide information about the cycle tourism destination development project being undertaken with Ontario By Bike and Transportation Options. Comments As part of the project there will be a series of cross regional Cycle Tourism Destination Development meetings in late March, early April. Contacts from North Frontenac and Central Frontenac will have an option to attend a meeting in person or by teleconference in Bancroft, Renfrew or Lanark County. The series of cross regional meetings are intended to assist regional partners with cycle tourism destination readiness to further develop and promote the growing cycle tourism product in their own areas, while connecting to the larger regional cycle tourism product being supported by Ontario’s Highlands Tourism Organization (RTO11). Meetings will provide key stakeholders with Ontario By Bike’s Cycle Tourism Community Destination Development Assessment tool, information on the Ontario By Bike Network for businesses and an opportunity to provide input on potential signature routes across the region. The tools and information will then be available for key stakeholders to share with additional contacts in their community.
2017-033 Community Development Advisory Committee Northern F…
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AGENDA ITEM #d)
Sustainability Implications The Frontenac County Integrated Community Sustainability Plan (ICSP) identifies recreation and leisure as a focus area. This is also reflected in the County Economic Development Charter as a key pillar and strength. As visitors seek adventures and recreational activities in Frontenac, a strong network of accommodation options and partners should be in place to ensure the long term viability of this tourism industry. Financial Implications There are no costs associated with this report. Organizations, Departments and Individuals Consulted and/or Affected Ontario Highlands Tourism Organization
Information Report to Community Development Advisory Committee Northern Frontenac Cycle Tourism Development March 9, 2017
2017-033 Community Development Advisory Committee Northern F…
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AGENDA ITEM #e)
Report 2017-034 Committee Information Report To:
Chair and Members of the Community Development Advisory Committee
From:
Richard Allen, Manager of Economic Development
Date of meeting:
March 9, 2017
Re:
Community Development Advisory Committee – Hazelnut Production Potential in Kingston-Frontenac
Recommendation This report is for information purposes only. Background Kingston Economic Development has engaged with Ferrero Canada and the Ontario Hazelnut Association to develop opportunities for hazelnut production in rural Kingston and Frontenac County. The first step of this process is to begin a research and development process with Queen’s University to hold trials to find a hazelnut variety that grows well in the Kingston-Frontenac climate and soils. Ferrero Canada produces several food products with hazelnuts at their plant located in Brantford Ontario, including the popular Ferrero Rocher chocolates and Nutella spread. Comments Hazelnut trees can mean $6,000 to $10,000 per acre for a grower. There could be job growth with ancillary services which would be impactful across the region, and the new opportunities would be for all types of positions from entry-level, to sophisticated R&D positions, transport and harvesting. Richard Allen, Manager of Economic Development, has written a letter of support for this initiative. If the project is to proceed, Frontenac will participate by engaging farmers and sharing information about the opportunity through tours, direct communication, and social media.
2017-034 Community Development Advisory Committee Hazelnut P…
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AGENDA ITEM #e)
In addition, the Ontario Hazelnut Association (OHA) is pleased with our region’s interest in growing hazelnuts and as a result they are seeking board members from our region, representing greater Kingston-Frontenac. The board seeks a champion for hazelnuts, well-spoken, and who has some direct connection to growers/farmers in our area. The OHA is hosting its annual general meeting on March 28th, in Brantford Ontario. Representatives from Kingston Economic Development and Queen’s University will be attending and representation from Frontenac would be welcome. Sustainability Implications Encouraging new and diverse crop options in our region ensures resiliency in response to challenging climate related events such as drought, pests, flooding, or storms. This can help to create financial security for a variety of farmers. Financial Implications There are no costs associated with this report. Organizations, Departments and Individuals Consulted and/or Affected Kingston Economic Development
Information Report to Community Development Advisory Committee Hazelnut Production Potential in Kingston-Frontenac March 9, 2017
2017-034 Community Development Advisory Committee Hazelnut P…
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