Ferry by Foot

Published January 1, 2018

Word Count 4890 words

Reading Time 23 min read

Body: Council Type: Document Meeting: Committee Date: 2018 Collection: Agenda Attachments Municipality: Frontenac County

[View Document (PDF)](/docs/frontenac-county/Item Attachments/Agenda Item/2018/October/2013-123 Community Development Advisory Committee Ferry by Foot/Ferry by Foot.pdf)

Document Text

Report 2018-123 Committee Recommend Report To:

Chair and Members of the Community Development Advisory Committee

From:

Alison Vandervelde, Community Development Officer

Date of meeting:

October 11, 2018

Re:

Community Development Advisory Committee – Ferry by Foot

Recommendation Be It Resolved That the County of Frontenac continue with the Ferry by Foot Campaign in 2019, And Further That Social Media Marketing of $250 for the Ferry by Foot program be incorporated into the 2019 Economic Development tourism development budget, And Further That the County of Frontenac seek partners to operate the Big Sandy Bay Shuttle Bus on weekends through July and August of 2019 and report back to Council in Q2 of 2019. Background Presented at the May 2018 Community Development Advisory Committee meeting, Report 2018-0700 CDAC – Ferry By Foot Implementation Update described the activities planned for the 2018 Ferry by Foot initiative. Comment Over the course of 2018, staff have spent approximately 160 hours coordinating the Ferry by Foot Project. Following is a review of each item in the Implementation Plan:

Develop a strong visual identity Staff worked with graphic designer Jon Allison to develop the visual identity as a subset of the Frontenac brand identity in order to strengthen the Ferry by Foot story. Visitors do not usually pay much attention to municipal boundaries, and staff decided that it would be a detriment to the program to try to force the unique nature of Wolfe Island, and the

very specific messaging of Ferry by Foot, into the system of the regional Frontenac brand. The Ferry by Foot brand identity was incorporated into all marketing efforts related to the program. See Appendix A for the Ferry by Foot Brand Guidelines. 2. Build a comprehensive content marketing campaign Professional bloggers were contracted to create content that was featured on www.VisitWolfeIsland.ca (a subset of pages on www.inFrontenac.ca): a. Travelling to Wolfe Island by Foot or by Bike b. Top 7 Things To Do in Marysville, Wolfe Island c. Life’s a Beach: Soak-Up The Sun on Wolfe Island d. Travel Through Time: A Historic Walking Tour of Wolfe Island This upfront investment provided rich content that was used to drive audiences to the Ferry by Foot website when linked from the social media campaign. This content can also be reused and adapted for future campaigns. Additionally, several “success stories” featuring Wolfe Island businesses were completed late in the summer. These were not available in time for use in the 2018 campaign, and will be published and promoted in the spring of 2019 when they will be most valuable in increasing interest in Wolfe Island as a summer destination. The County implemented a dynamic social media campaign driven by the four blog posts above while also publishing some standard trip-planning information to prepare visitors for their trip to Wolfe Island. Frontenac County manages corporate accounts on Facebook, Twitter, and Instagram. For the Ferry by Foot campaign, staff prioritized use of the County Facebook and Instagram accounts – Facebook because of the County’s existing reach and the platform’s intuitive tools for targeted messaging and Instagram because recent research has shown that it is the second most-used resource for trip planning. Content was posted to Twitter but not with the same level of tailoring and targeting. Most social media activity was concentrated in June (21 posts) and July (18 posts + stories), to grow awareness of Wolfe Island as a summer destination and introduce the shuttle bus as an attractive transportation alternative. The social media campaign was a combination of organic and paid reach. The total amount spent on boosting Ferry by Foot social media posts was $215.00, which achieved a total paid reach of 34,753 people. Appendix B features a schedule of social media posts. Appendix C demonstrates the impact of paid posts on Facebook reach from June 10 to August 31. Appendix D shows the results of the paid Instagram post. Appendix E provides more details connecting the Facebook post reach and website traffic, including the impact of paid posts and organic posts. Finally, Appendix F shows overall website analytics for infrontenac.ca from June 10 to August 31 that outlines the number of views per page. Recommend Report to Community Development Advisory Committee Community Development Advisory Committee – Ferry by Foot October 11, 2018

Page 2 of 8

3. Develop printed brochure and educate downtown Kingston staff Graphic designer Jon Allison was contracted to develop a 12-page Wolfe Island Visitor Guide in early 2018. Frontenac staff also worked closely with staff at the Kingston Visitor Experience Centre (VEC) to ensure this guide was formatted to include information that would be the most valuable to visitors, and with several business owners and residents on the island to ensure information was accurate and correct. In late May, staff produced and quickly distributed 2,000 copies of the guide to the Kingston VEC, Wolfe Island Visitor Information Centre, and to businesses on Wolfe Island. In early June another 4,000 guides were printed, enough to meet demand until the end of August. The Community Development Officer attended Visit Kingston’s Tourism Awareness Week event at City Hall on May 31, which provided an opportunity to familiarize front line tourism and hospitality staff from hotels and destinations in Kingston with the guide and the Ferry by Foot program. Wolfe Island Visitor Guides and Big Sandy Bay Shuttle Bus materials were then delivered to tourism and hospitality businesses in downtown Kingston. This proved very useful for spreading awareness among the staff who interact most with visitors to Kingston, who often include a trip to Wolfe Island as part of their Kingston destination experience. The Kingston VEC distributed the majority of the guides, and have expressed that it was a very useful tool to help promote Wolfe Island as a visitor destination to their clients, who are visitors from all over the world. As of the writing of this report, VEC staff reported that they still had about 60 copies of the guide, which they continue distributing mainly as a resource for the cycling routes on the island. They will welcome the guide back again next year and have requested the content be augmented slightly so that it is more useful for September and October as well as the peak summer season. 4. Train Township Visitor Information Centre staff Frontenac staff spent a half day with staff at the Township Visitor Information Centre discussing social media opportunities and visiting Marysville businesses. Both staff members already had a pretty good understanding of Island activities and businesses. They had access to the Instagram account, @OfficialWolfeIsland for the summer and contributed to the social media conversation during their hours of operation. Frontenac staff suggest that in future, summers student staff could be tasked with developing some more creative social media initiatives. 5. Increase Wolfe Island’s cycle friendly reputation Inverted-U bike racks were ordered in 2017 and installed at the Township Office and delivered to Marysville businesses in the summer of 2018. This investment was a onetime component of the project, meant to motivate private investment to increase the number and visibility of bike racks through the village.

Recommend Report to Community Development Advisory Committee Community Development Advisory Committee – Ferry by Foot October 11, 2018

Page 3 of 8

The Township of Frontenac Islands already has several established cycling routes on Wolfe Island and some discussion took place as to whether the route signage should be updated, however it was determined this was of lesser priority than other actions described in this report. The County established a partnership with the Great Lakes Waterfront Trail to place signed loops on both of the Frontenac Islands. This has resulted in a new signed route that is part of a larger provincial network of bike routes. Trailhead signs and route signage are expected to be in place in late 2018. Provide a free shuttle to Big Sandy Bay

Overview Staff contracted Hulton’s Bus Service on Wolfe Island to provide shuttle bus transportation to Big Sandy Bay Conservation Area on Saturdays, Sundays, and holiday Mondays during the months of July and August. The shuttle operated for a total of 20 days, at a total cost of $14,238. Over those 20 days, a total of 1,008 passengers chose the shuttle bus for transportation into Big Sandy Bay. See Appendix G for a detailed record of riders per shuttle trip.
Big Sandy Bay and MTO Data Total attendance at Big Sandy Bay Conservation Area was 11,491 in 2016 and dropped to 9,179 in 2018 (a decrease of 2,312). It is expected that this decrease is due to the 2017 closure of Big Sandy Bay and a general misconception among the public that the conservation area remained closed this season as well. It is anticipated that attendance will increase in future summers, as awareness spreads about the excellent conditions at the conservation area and as the Ferry by Foot campaign gains further reach in 2019. One goal of the Ferry by Foot campaign, and specifically of the Big Sandy Bay shuttle bus, was to convince Wolfe Island visitors to go by foot or bike in order to alleviate vehicle demand on the ferry. The Ministry of Transportation has shared with staff its passenger records for 2016, 2017, and 2018. In analyzing this data, three sets of numbers stand out to indicate that the Ferry by Foot campaign did not decrease vehicle demand on the ferry and did not increase bicycle demand on the ferry. Despite a drop in 2017 (likely due to wide-spread flooding on the island), vehicle demand continues to increase, and bicycle demand has decreased over the past three summers. Considering this, the shuttle bus likely did have some impact in transportation demand for the Wolfe Island Ferry. At the most conservative estimation (4 people per vehicle), the 1,008 shuttle bus riders accounted for 252 vehicles removed from the ferry during the busiest days of peak visitor season. Combining this information with the lower overall attendance at Big Sandy Bay, it can be assumed that visitor interest for the bay will grow in 2019. Total Cars

2016

2017

2018

July

19,375

18,266

18,429

Recommend Report to Community Development Advisory Committee Community Development Advisory Committee – Ferry by Foot October 11, 2018

Page 4 of 8

August

19,084

18,682

19,143

Left Behind*

2016

2017

2018

July

4,191

3,006

4,286

August

3,030

3,080

4,673

*Indicates all vehicles left at the dock, waiting for the next ferry. Bicycles

2016

2017

2018

July

1,720

1,174

964

August

1,503

1,141

956

MTO Ferry Passenger Data, 2016 - 2018 45000 40000 35000 30000 25000

20000 15000 10000 5000

0 2016

2017 Cars

Bicycles

2018 Left Behind

Accessibility This pilot project employed a standard 48 passenger school bus. According to Accessibility for Ontarians with Disabilities Act (AODA) guidelines, free shuttles are not subject to accessibility regulations. The Wolfe Island Ferry provides priority boarding to vehicles displaying accessible parking permits and as such, these vehicles would not be subjected to extended wait times before they are able to board the ferry. It was also anticipated that passengers requiring accessible transportation would have very little interest in the shuttle, given the rugged nature of the terrain at Big Sandy Bay. Aside from one superficial inquiry about accessible options received via social media, there were no requests for an accessible alternative throughout the season. Given this result, Recommend Report to Community Development Advisory Committee Community Development Advisory Committee – Ferry by Foot October 11, 2018

Page 5 of 8

and the lack of accessible vehicles on the island, continued use of the standard school bus in 2019 is recommended again for the shuttle service. 4. Coupon Booklet The coupon booklet component of the shuttle bus service was abandoned after difficulties coordinating with Wolfe Island business partners. The original idea was that offering bus riders special coupons redeemable at Marysville businesses would encourage them to spend some money at those businesses after their day at Big Sandy Bay. After many attempts to reach out to Marysville businesses, only one responded with an actual offer to be included in the coupon booklet. Other responses were varied – the general reaction was that the idea was good in theory, but would be onerous to implement or too impactful on the bottom line. 5. Kingston Ferry Dock Signs Although not originally a component of the Ferry by Foot Implementation Plan, it was suggested by the Community Development Advisory Committee, MTO staff, Kingston VEC, and Marysville business owners that additional signage at the Kingston Ferry Dock would improve visitor expectation prior to travelling to Wolfe Island. The consensus of this advice was that visitors usually do not research the island before visiting and unnecessarily bring their vehicles on the ferry. Often times, they land on Wolfe Island, drive the length of Marysville’s Main Street, and then immediately get back in the line-up to board the ferry again. It was decided that reaching those visitors at the dock would be an effective way to educate their decision about how to travel on the ferry. Gorway was contracted to produce and install two styles of signs at the dock:

Two podium signs, installed on either side of the ferry ramp, in the areas where pedestrians and cyclists most commonly wait for the ferry. These signs include a map of Marysville designed to help visitors get a sense of what to expect in the village and understand how walkable it is.
Three road-side style signs, installed along the dock and specifically positioned to be seen by passengers sitting in their vehicles, waiting for the ferry. These signs include the message “Wait less, Walk on”, and encourage drivers to get out of their vehicles and get more information at the podium signs near the ferry ramp. Unfortunately, installation was delayed until mid-August, so the signs had a minimal impact during the peak season of 2018. These signs will be a useful addition to Ferry by Foot efforts in the 2019 season. See Appendix H for photographs of the ferry dock signage. The Future of Ferry by Foot County of Frontenac staff received much positive feedback about the various aspects of the Ferry by Foot campaign, most notably efforts to promote via social media, the Wolfe Island Visitor Guide, and the free shuttle to Big Sandy Bay. Recommend Report to Community Development Advisory Committee Community Development Advisory Committee – Ferry by Foot October 11, 2018

Page 6 of 8

It is the recommendation of this report that Frontenac County continue with the Ferry by Foot campaign in 2019 to leverage the strong set of marketing assets, the investments made in the design of the Wolfe Island Visitor Guide, ferry dock signs and web content. In addition, the partnerships formed with Regional Tourism Organization 9 (RTO 9), Tourism Kingston and Kingston Accommodation Partners have only just begun and there is room to grow these relationships around this program Sustainability Implications The Ferry by Foot program is intended to relieve some vehicle demand on the Wolfe Island Ferry, improve access to the island, create better informed visitors, and provide a boost to Marysville’s economy. The plan addresses three of the expectations in the Frontenac Islands Township Letter of Support for the Frontenac RED grant application and it aligns strongly with the Frontenac Economic Development Charter and the Frontenac County Integrated Community Sustainability Plan. Financial Implications The funds for the Ferry by Foot program were budgeted as part of “Advancing Rural Economic Development through Collaboration” program supported by the Rural Economic Development (RED) program. The Big Sandy Bay Shuttle Bus was funded as a pilot project in part by RTO 9, Tourism Kingston, the Kingston Accommodation Partners, and by Frontenac County through Strategic Reserves. Costs associated with continuing the Ferry by Foot program in 2019 have been incorporated in the Planning and Economic Development budget and business plan as demonstrated below. The Big Sandy Bay bus was funded through RTO 9 as a one-time pilot program. It is recommended that staff seek funding support from partners such as the Township of Frontenac Islands, MTO, and Tourism Kingston to continue offering the shuttle in 2019. 2019 Ferry by Foot Budget Item

Cost

Source

2019 Wolfe Island Visitor Guide

$3,000

RED Funding

Ferry by Foot Social Media Campaign $250

Planning and Economic Development Marketing Budget

Ferry by Foot Print Campaign

RED Funding

$250

Recommend Report to Community Development Advisory Committee Community Development Advisory Committee – Ferry by Foot October 11, 2018

Page 7 of 8

Big Sandy Bay Bus

$15,000

Staff to report back with partnership opportunities

Organizations, Departments and Individuals Consulted and/or Affected Community Development Advisory Committee Frontenac County Councillors and Staff Township of Frontenac Islands Big Sandy Bay Management Committee Ministry of Transportation of Ontario Tourism Kingston and Kingston Accommodation Partners Marysville Businesses Great Lakes Waterfront Regeneration Trust Regional Tourism Organization 9 (RTO 9)

Recommend Report to Community Development Advisory Committee Community Development Advisory Committee – Ferry by Foot October 11, 2018

Page 8 of 8

BRAND GUIDELINES MANUAL First Edition: August 2017

Ferry By Foot Brand Guidelines: First Edition / August 2017

The standard identity for Ferry By Foot. This document is based on the County of Frontenac brand and provides an outline for the visual identity and logo usage guidelines for the purpose of brand consistency. These guidelines are periodically updated. For an up-to-date version, please contact Alison Vandervelde. The Ferry By Foot brand identity was designed by Jon Allison Design. © 2017, Ferry By Foot. 1st Edition, August 2017.

Ferry By Foot Brand Guidelines: First Edition / August 2017

ABOUT FERRY BY FOOT The Ferry By Foot program is operated by the County of Frontenac. Ferry By Foot is an initiative to encourages people to take the Wolfe Island Ferry by foot or by bike. The Ferry By Foot identity is connected to the Frontenac identity by utilizing the blues from the Frontenac colour palette as well as the same typeface.

Introduction 02

Ferry By Foot Brand Guidelines: First Edition / August 2017

Logo Variations 03

LOGO VARIATIONS The full logo should be used whenever possible. It includes the name of the program, which is important when first introducing the new identity in order to build equity in the new mark.

File Names Logo

In applications where the text is unreadable due to scale then consideration should be given to using the symbol. While limited use in the beginning of the brand building process is recommended, when the text is too small to read the symbol should be used.

»» FBF_Logo_Colour_PMS

Logo

»» FBF_Logo_DarkBlue_PMS

Symbol

»» FBF_Logo_Colour_CMYK »» FBF_Logo_Colour_RGB »» FBF_Logo_DarkBlue_CMYK »» FBF_Logo_DarkBlue_RGB »» FBF_Logo_Greyscale »» FBF_Logo_Black »» FBF_Logo_Rev-Colour_PMS

Colour

Dark Blue

Colour

Dark Blue

»» FBF_Logo_Rev-Colour_CMYK »» FBF_Logo_Rev-Colour_RGB »» FBF_Logo_Rev-White

Symbol »» FBF_Symbol_Colour_PMS Reverse Colour

Reverse White

Reverse Colour

Reverse White

»» FBF_Symbol_Colour_CMYK »» FBF_Symbol_Colour_RGB »» FBF_Symbol_DarkBlue_PMS »» FBF_Symbol_DarkBlue_CMYK »» FBF_Symbol_DarkBlue_RGB »» FBF_Symbol_Greyscale

Greyscale

Black

Greyscale

Black

»» FBF_Symbol_Black »» FBF_Symbol_Rev-Colour_PMS »» FBF_Symbol_Rev-Colour_CMYK »» FBF_Symbol_Rev-Colour_RGB »» FBF_Symbol_Rev-White

Ferry By Foot Brand Guidelines: First Edition / August 2017

LOGO SPECIFICATIONS File Formats The FBF logos are available in four formats. These formats have been chosen in order to provide the highest quality usability for professional design (EPS), daily use (PDF) and web (PNG, JPEG). For additional formats that have not been provided please contact Alison Vandervelde.

EPS - Vector

PNG - Web Only

EPS files are vector-based and can be scaled to any size without compromising image quality. EPS files are preferred for all high quality reproduction. EPS files cannot be opened on most computers without professional design software.

The provided PNGs are for web use only and should never be scaled larger. They have a transparent background and have been provided at 500px wide at 72dpi in RGB colour format.

PDF The provided PDFs are also vector-based and are ideal for print and general daily use. PDF is the most versatile file type and is ideal for all types of users.

JPEG - Web Only The provided JPEGs are for web use only and should never be scaled larger. They do not have a transparent background and should only be used where a white background is appropriate. The provided files are 500px wide at 72dpi in RGB colour format.

Logo Specifications 04

Ferry By Foot Brand Guidelines: First Edition / August 2017

Spacing Requirements Protective Space The protective space must be maintained around all sides of the FBF logo to maintain visual clarity and to provide maximum impact. This space keeps the logo separate from other design elements such as typography, other logos, borders, or the edge of the document.

Ratio Spacing It is important that the FBF logo always abides by the correct ratio and alignment guidelines shown in the included diagrams. This is for the purpose of clarity and readability.

Logo Specifications 05

Ferry By Foot Brand Guidelines: First Edition / August 2017

Colour 06

COLOUR Dark Blue

Pantone CMYK RGB HEX

541 C C100 M58 Y9 K46 R0 G60 B113 #003c71

Lake Blue

Pantone CMYK RGB HEX

285 C C90 M48 Y0 K0 R0 G114 B206 #0072ce

Sky Blue

Pantone CMYK RGB HEX

284 C C59 M17 Y0 K0 R108 G172 B228 #6cace4

Black

Pantone CMYK RGB HEX

Black C70 M50 Y30 K100 R0 G0 B0 #000000

Colour Specifications Colour is a strong and communicative element for any visual identity and plays an important role in the visual identity of the FBF brand. The primary colour is Dark Blue. It should always be the dominate colour in all application. The adjacent palette outlines the complete colour palette including two additional shades of blue. These colours have been pulled directly from the Frontenac colour scheme in order to maintain consistency. We have utilized the standards of the Pantone Matching System (PMS), which is a universally recognized colour matching system based on lithographic printing inks. The colour palettes include the specific spot colours and the breakdowns for the equivalent process colours (CMYK) for printing applications where Pantone colours are not possible or are outside of the budget. Also included are RGB equivalents for use in word processing and presentation software as well as hexadecimal equivalents for web applications.

Using Colour When designing for the FBF brand, colours should be carefully chosen. When selecting colour combinations, similar tones are best used together. Colours may be tinted to create further flexibility. Be careful not to use too many colours together at one time. Colour should be used to create order, not chaos. Should the exact colour not be available, the closest available colour may be used.

Ferry By Foot Brand Guidelines: First Edition / August 2017

Typography 07

TYPOGRAPHY Typography is a strong extension of our brand’s personality and plays a major role in creating a consistent look for FBF and Frontenac across all communications and promotional material.

Logo / Heading Typeface

Primary Typeface

Substitute Typeface

Niveau Grotesk

Gotham

Arial

Niveau Grotesk is a strong, sturdy, highlylegible, sans serif typeface well suited for display use. It is the same typeface used in the Frontenac identity.

Gotham is an assertive, friendly and confident typeface. It’s easy to read and includes a websafe font for digital application.

Arial is an extremely common typeface that can be found on all mainstream computer operating systems. It’s easy to read at small sizes in a variety of applications. It’s also a web-safe typeface allowing it to also be used digitally. It should be used as the substitute typeface for body text when Gotham is unavailable.

Niveau Grotesk may be licensed here: https://www.myfonts.com/fonts/hvdfonts/ niveau-grotesk/

Niveau Grotesk Medium: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Niveau Grotesk Regular: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Gotham may be licensed here: http://www.typography.com/fonts/ gotham/styles/

Gotham Medium: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gotham Medium Italic: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gotham Book: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gotham Book Italic: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Arial Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial Bold Italic: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial Regular: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial Italic: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Ferry By Foot Brand Guidelines: First Edition / August 2017

PROPER LOGO USAGE Uniform Background The colour logo should be used on white and light coloured backgrounds. The reverse colour logo should be used on most colour and dark backgrounds. The blue and reverse white logo provide flexibilty for application where these logos don’t work. The diagram shows which logo variations are acceptable on the corresponding background colours. Colours outside the FBF and Frontenac colour scheme should be avoided when possible.

Proper Logo Usage 08

Improper Logo Usage 09

Ferry By Foot Brand Guidelines: First Edition / August 2017

IMPROPER LOGO USAGE The following uses of the logo are prohibited.

DO NOT change the colour of any element in the logo.

DO NOT rotate or skew the logo.

DO NOT modify the proportions of elements in the logo.

DO NOT recreate the wordmark using any other typeface.

DO NOT stretch the logo outside of its original proportions.

DO NOT apply a drop shadow to the logo.

DO NOT add a transparency effect to the logo.

DO NOT add elements to the logo.

DO NOT place the logo on a background that will reduce legibility.

DO NOT place the logo on a background with low contrast.

DO NOT apply a stroke to the logo.

DO NOT use a jpeg version of the logo for print due to the white box and poor image quality.

FERRYby FOOT

Ferry by Foot – Social Media Campaign – Posts by Platform FB: 19 posts, 3 boosted | Instagram: 15 posts, 1 boosted + stories | Twitter: 19 posts June Sunday

Monday

Tuesday

Wednesday

5 Facebook Instagram

Thursday

Friday

Twitter

Instagram 19

Facebook Instagram Twitter 24

21 Twitter

Facebook Instagram 12

1 6

Facebook Twitter 17

Saturday

Twitter Twitter 28

Facebook Instagram

29 Facebook Instagram Twitter

30 Facebook Instagram

July Sunday

Monday 1

Facebook Instagram

Tuesday 2

Wednesday 3

Thursday

Facebook Instagram Twitter 8

Twitter

Instagram 

Facebook 16

Saturday

5 Facebook - $

Friday

Facebook - $ Instagram

Facebook Twitter

Facebook Instagram  Twitter Twitter 27

Facebook Instagram Instagram  29

August Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Instagram Instagram  Twitter 17

Instagram  Twitter

Facebook - $ Instagram - $ 5

Saturday

Facebook

Twitter 19

24 Facebook Instagram Twitter

30 Facebook Instagram Twitter

25 Twitter

Facebook Post Reach June 10 - Aug 31

inFrontenac.ca Traffic June 10 - Aug 31

Paid posts increase web traffic… … but organic content can have the same effect.

www.infrontenac.ca

GO TO REPORT

All Web Site Data All pages compare recent months

Jun 10, 2018 - Aug 31, 2018

All Users 100.00% Pageviews

Explorer

Pageviews 500

250

Jun 15

Jun 29

Jul 13

Page

Jul 27

Aug 10

Pageviews

Unique Pageviews

Avg. Time on Page

Aug 24

Entrances

/en/visit-frontenac/wolfe-island.aspx
/en/index.aspx
/en/visit-frontenac/open-farms-in-frontenac.aspx
/en/visit-frontenac/wolfe-island—marysville.aspx
/en/visit-frontenac/wolfe-island—ferry-by-foot.aspx
/
/en/visit-frontenac/life-s-a-beach—soak-up-the-sun-on-wolfe-island.aspx
/en/visit-frontenac/explore-infrontenac.aspx
/en/visit-frontenac/north-frontenac-natural-paradise.aspx
/en/visit-frontenac/visit-frontenac.aspx?mid=13132
/en/visit-frontenac/wolfe-island—kingston-parking.aspx
/h/4484679.html
/Home/View/inverary-lcbo-agency-store-beer-store-retail
/en/visit-frontenac/eat-drink-infrontenac.aspx
/en/visit-frontenac/frontenac-five—august.aspx
/en/visit-frontenac/frontenac-five—july.aspx
/en/visit-frontenac/wolfe-island—bike-on.aspx

Page Value

18,074

15,436

00:01:49

11,217

76.96%

62.06%

$0.00

% of Total:

(18,074)

(15,436)

Avg for View:

% of Total:

(0.00%)

($0.00)

2,849

87.16%

82.53%

2,894

86.01%

81.98%

745

25.81%

28.56%

845

51.48%

45.56%

471

83.09%

78.64%

150

82.00%

46.85%

133

48.87%

29.28%

200

59.00%

44.76%

212

85.85%

70.78%

82.76%

46.79%

200

88.50%

82.95%

45.31%

24.79%

74.24%

45.49%

100.00%

00:01:49

100.00%

(11,217)

(0.00%)

/en/visit-frontenac/wolfe-island—ferry-schedule.aspx

% Exit

% of Total: 100.00%

/en/visit-frontenac/wolfe-island—big-sandy-bus.aspx

Bounce Rate

3,663

(20.27%)

3,402

(18.82%)

1,411

(7.81%)

1,161

(6.42%)

618

(3.42%)

555

(3.07%)

526

(2.91%)

420

(2.32%)

332

(1.84%)

265

(1.47%)

264

(1.46%)

238

(1.32%)

233

(1.29%)

174

(0.96%)

174

(0.96%)

165

(0.91%)

151

(0.84%)

132

(0.73%)

114

3,332