Planning and Economic Development Advisory Committee - 29 Mar 2023 - Agenda

Body: Planning Committee Type: Agenda Meeting: Regular Date: March 29, 2023 Collection: Council Agendas Municipality: Frontenac County

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Planning and Economic Development Advisory Committee Meeting Wednesday, March 29, 2023 –10:00 a.m. Township of South Frontenac Council Chamber, 4432 George Street, Sydenham, ON https://youtube.com/live/NBhQrWWVGrc

AGENDA Page 1.

Call to Order

Election of Officers a) Election of Chair b)

Adoption of the Agenda a) That the agenda for the March 29, 2023 meeting of the Planning and Economic Development Advisory Committee be adopted.

Disclosure of Pecuniary Interest and General Nature Thereof

Adoption of Minutes

Deputations and/or Presentations

Briefings a) Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide the new Planning and Economic Development Advisory Committee with an orientation on the Committee and its meetings, and on the Council/Committee Code of Conduct.

4 - 26

27 - 52

b)

53 - 58

Election of Vice Chair

Mr. Joe Gallivan, Director of Planning and Economic Development provided the Planning Advisory Committee with an Introductory Briefing of the Planning and Economic Development Department.

Reports to the Planning Advisory Committee a) 2023-043 Planning and Economic Development Advisory Committee Open Farms 2023

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Page Be it Resolved That County Council endorses the direction and actions related to Open Farms outlined in Report 2023-043. And Further That a proclamation be brought forward to Council in July proclaiming September 1 to October 15 as Open Farm Days. 59 - 66

b)

2023-044 Planning and Economic Development Advisory Committee 2022 Annual Business Survey Results This report is for information purposes only.

67 - 70

c)

2023-045 Planning and Economic Development Advisory Committee Business Retreat and Awards This report is for information purposes only

71 - 73

d)

2023-046 Planning and Economic Development Advisory Committee Frontenac Discovery Guide This report is for information purposes only.

74 - 77

e)

2023-047 Planning and Economic Development Advisory Committee Frontenac Immigrant Entrepreneur Pilot Program This report is for information only. It is being shared with the committee for advice and input on the Frontenac Immigrant Entrepreneur Pilot Program.

78 - 80

f)

2023-048 Planning and Economic Development Advisory Committee Trailside Small Scale Business Initiative This report is for information purposes only and is intended to solicit feedback from the Committee.

81 - 185

g)

2023-049 Planning and Economic Development Advisory Committee Visit Frontenac Tourism Brand Expansion Project This report is for information purposes only.

Communications

Other Business

Next Meeting

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Page a)

The next meeting of the Planning and Economic Development Advisory Committee is scheduled for Wednesday, May 3, 2023 at 10:00 a.m. in the Township of South.

Adjournment

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Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide …

Page 4 of 185

Committee Orientation

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide …

Agenda • County of Frontenac Procedural By-law • Meeting Management • Pecuniary Interest • Code of Conduct for Members of County Council and Committees • Integrity Commissioner

Page 5 of 185

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide …

Procedural By-law

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• Municipal Act requires that all municipalities have a procedural by-law • Municipal Act and Procedural By-law requires that all meetings are open to the public except under certain circumstances • The purpose of procedures is to seek to achieve consensus in an orderly and principled manner. • County Procedural By-law governs Council and Committees of Council.

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide …

Public Meeting Policy The Policy ensures public meeting on behalf of County Council are consistent, transparent, and supports public consultation. It outlines procedures including public comment, presentations and document distribution at meetings but does not replace the County of Frontenac Procedural By-law which shall be adhered to at all times. Meeting Locations

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•

Public meetings regarding Township matters such as proposed plans of subdivision or plans of vacant land condominium will be held in the Township where the proposal is located.

•

Public meetings regarding County matters such as amendments to the County of Frontenac Official Plan will be held at the County Administrative Office.

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide …

Site Visit Policy Purposes: 

View a site and its surroundings to better appreciate facts that are important in the consideration of an application;



Assist in the appraisal of any constraints and opportunities afforded by the proposed development and its impact upon surrounding land;



Have a better understanding of any issues raised by interested parties.

Site visits are not formally constituted meetings so no decisions are taken or seen to be taken on the application at the visit. Committee members to attend site visit

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

Maximum of 3 Committee members, the Mayor of the Township plus 2 other members decided by the Committee.



Only those assigned to a site visit may attend the site. Individual PEDAC members must not attend an application site without the consent of the land owner and without prior approval of the Director of Planning and Economic Development.

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide …

Committee Mandate

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• Advisory Committees are created by Council. • Advisory Committees can only do what they are authorized to do by Council (Committee Mandate) • Advisory Committees are only mandated to advise Council and any recommendations must be approved by Council prior to any action being taken.

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide … Page 10 of 185

Mandate of the Planning and Economic Development Advisory Committee 1 1 . B e r e s p ons i b l e d i r e c tl y t o C o u n c i l f o r t h o s e i t e m s e m a n a ti n g f r o m t h e P l a n n i n g & E c o n o m i c D e v e l o p m en t D e p a r t me nt. 2 . S u b s e q uen t t o t h e a p p r ov a l o f t h e b u d g e t , c o n s i der b u d g e t p r o p os a l s a n d b u s i n e s s p l a n s f o r t h e P l a n n i n g & E c o n o mi c D e v e l o p m ent D e p a r tme nt p e r t a i ni n g t o i t e m s w i t h i n t h e C o m m i t t ee m a n d a te . 3 . R e c e i v e r e p o r t s f r o m s t a ff o n i t e m s w i t h i n t h e C o m m i t te e’s m a n d a te.

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide … Page 11 of 185

Mandate of the Planning and Economic Development Advisory Committee 2 1 . R e c e i v e p u b l i c d e l e g a t i on s o n m a t t e r s a ff e c ti n g g e n e r al l a n d u s e p l a n n i n g a n d e c o n omi c d e v e l o p me nt i n t h e C o u n t y o f F r o n t en ac a n d h o l d p u b l i c m e e t i n gs , a s r e q u i r ed b y t h e P l a n n i n g A c t , w i t h r e s p ec t t o p l a n s o f s u b d i v i s i o n a n d c o n d omi n i um . A l l s u c h p u b l i c m e e t i n g s w o u l d b e h e l d i n t h e To w n s hi p w h e r e a d e v e l o p me nt p r o p os a l w a s l o c a t e d. 2 . R e v i e w a n d r e c o mmen d t o C o u n c i l r e v i s i o ns t o t h e P l a n n i n g a n d E c o n o m i c D e v e l o p men t C o m m i t te e’s Te r ms o f R e f e r en c e/ Man dat e, a s r e q u i r e d. 3 . M o n i t o r p r o v i n c i al a n d f e d e r al l e g i s l a t i o n t h a t h a s a n impact on planning matters.

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide … Page 12 of 185

Mandate of the Planning and Economic Development Advisory Committee 3 S p e c i f ic R e s p o n s i b il it ie s 1 . P r o v i d e d i r e c ti o n t o s t a ff f o r t h e i m p l e m e n tat i on o f t h e p l a n n i n g a n d d e v e l o p men t g o a l s a n d p o l i c i e s a s o u t l i n e d i n t h e C o u n t y ’s O ff i c i al P l a n d o c u m ent . 2 . M a k e r e c o mm end at i ons t o C o u n c i l w i t h r e s pe c t t o C o u n t y O ff i c i a l P l a n m a t t e r s . 3 . R e v i e w a n d m a k e r e c omm end at i ons t o C o u n c i l c o n c er ni n g o t h e r p l a n n i n g m a t t e r s o f t h e C o u n t y, i n c l u d i n g r e g i o na l s t u d i e s a ff e c ti n g p l a n n i n g a n d / or e c o n om i c d e v e l o p m ent , s p e c i al s t u d i e s , s u s t ai na bi l i t y issues, and planning policy matters.

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide … Page 13 of 185

Mandate of the Planning and Economic Development Advisory Committee 4 Specific Responsibilities 4.

Review and consider reports on the following matters that fall within the mandate of the Committee:

1. Subdivision and condominium applications;

2. Extensions of draft plan approvals; 3 . C o u n t y a n d To w n s h i p O f f i c i a l P l a n a m e n d m e n t s ; a n d 4 . C o u n t y a n d To w n s h i p O f f i c i a l P l a n u p d a t e s .

3. Make recommendations to Council on matters relating to Community Improvement Plans (CIPs) as a means to support and promote community development in the rural areas.

4. Receive advice from, and work with economic development stakeholders such as Community Development Advisory Committee, Community Futures Development Corporation, Land ‘O Lakes To u r i s m , K i n g s t o n E c o n o m i c D e v e l o p m e n t C o r p o r a t i o n ( K E D C O ) , a n d To w n s h i p E c o n o m i c D e v e l o p m e n t C o m m i t t e e s .

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide … Page 14 of 185

Duties of the Chair  To p r e s e r v e o r d e r a n d d e c o r u m a n d d e c i d e a l l q u e s t i o n s o f o r d e r  To r e c e i v e a n d s u b m i t , i n t h e p r o p e r m a n n e r, a l l m o t i o n s presented to the Committee  To p u t t o v o t e a l l q u e s t i o n s wh i c h a r e p r o p e r l y b r o u g h t b e f o r e t h e Committee or arise in the course of proceedings, and announce the results  To r u l e o n a l l p r o c e d u r a l m a t t e r s , wi t h o u t d e b a t e o r c o m m e n t  To d e c l i n e t o p u t t o a v o t e m o t i o n s wh i c h d o n o t c o m p l y wi t h t h e r u l e s o f p r o c e d u r e , o r wh i c h a r e n o t wi t h i n t h e j u r i s d i c t i o n o f t h e Committee  To r e s t r a i n t h e M e m b e r s , wi t h i n t h e r u l e s o f o r d e r, wh e n e n g a g e d in debate  To c a l l b y n a m e a n y M e m b e r p e r s i s t i n g i n b r e a c h o f t h e r u l e s o f order and may order the Member to vacate the room  To a d j o u r n o r s u s p e n d t h e M e e t i n g i f t h e C h a i r c o n s i d e r s i t necessary because of grave disorder

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide … Page 15 of 185

Definition of a Meeting A quorum of the Members of Council or Committee that are present and discuss issues in a way that materially advances the business or decision making of Council or Committee Quorum for this Committee is 5 It is not appropriate to discuss Committee business via email It is not appropriate to meet at a local coffee shop or restaurant to discuss Committee business

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide … Page 16 of 185

Public Notice Requirements Section 270 of the Municipal Act requires that municipalities have policy in place  on how they will be transparent and accountable  How we provide notice to the public

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide … Page 17 of 185

Adherence to the Agenda • The agenda is how we provide notice of what will be discussed at a meeting • Items should not be added to an agenda at the meeting as this provides no public notice that the Committee will be speaking about that item • “Other Business” Section 24.2 • Statement by Members • Matters of Urgency • Agenda items should fall within the Committees mandate

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide … Page 18 of 185

Committee Minutes • Discussion at meetings should be centered around the agenda and agenda items • Minutes of meetings are not verbatim, but are a neutral reflection of what transpired at the meeting and motions passed. • A tie vote is a lost vote • Minutes are prepared by the recording secretary and are only subject to change by the entire Committee

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide … Page 19 of 185

Declaration of Pecuniary Interest Where a Member, either on his own behalf or while acting for, by, with or through another, has any pecuniary interest, direct or indirect, in any matter and is present at a Meeting at which the matter is the subject of consideration, the Member shall, in accordance with the Municipal Conflict of Interest Act: a) Prior to any consideration of the matter at the Meeting, disclose the Member’s interest and the general nature thereof; and b) Not take part in the discussion of, or vote on any question in respect of the matter, and c) Not attempt in any way whether before, during or after the Meeting to influence the voting on the matter.

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide … Page 20 of 185

Declaration of Pecuniary Interest cont. Indirect pecuniary interest A member has an indirect pecuniary interest in any matter in which the council or local board, as the case may be, is concerned, if, (a) the member or his or her nominee, i. is a shareholder in, or a director or senior officer of, a corporation that does not offer its securities to the public, ii.Has a controlling interest in or is a director or senior officer of, a corporation that offers its securities to the public, or iii.Is a member of a body, that has a pecuniary interest in the matter; or • (b) the member is a partner of a person or is in the employment of a person or body that has a pecuniary interest in the matter. R.S.O. 1990, c. M.50, s. 2. Interest of certain persons deemed that of member The pecuniary interest, direct or indirect, of a parent or the spouse or any child of the member shall, if known to the member, be deemed to be also the pecuniary interest of the member. R.S.O. 1990, c. M.50, s. 3; 1999, c. 6, s. 41 (2); 2005, c. 5, s. 45 (3).

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide … Page 21 of 185

What is Pecuniary Interest

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide … Page 22 of 185

Code of Conduct for Members of County Council and Committees • Was adopted by County Council on February 20, 2019 • Covers Councillors and Committee Members (including Advisory Committee members) • All those bound by the Code of Conduct are required to acknowledges that they have read, understood and accept this Code of Conduct.

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide … Page 23 of 185

Committees and Members of Committees Applies to • all Members of the Council of the County of Frontenac, • all County committees, agencies, boards and commissions, Purpose to • establish a general standard to ensure that all Members share a common basis for acceptable conduct, and to which all Members are expected to adhere to and comply with. • to set a high standard of conduct for Members • to provide good governance and a high level of public confidence in the administration of the County by its Members • to ensure that they each operate from a foundation of integrity, transparency, justice, truth, honesty and courtesy

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide … Page 24 of 185

Gifts and Benefits Section 7 of the Code of Conduct outlines Gifts and Benefits Any gift to a Member risks the appearance of improper influence. Gifts may improperly induce influence or create an incentive for a Member to make decisions on the basis of relationships rather than in the best interests of the County. Section 7.2 outlines when a Member is entitled to accept a gift or benefit other than in the following circumstances If you accept a gift you must file a disclosure with the Clerk of the gift or benefit indicating the person, body or entity from which it was received together with the estimated value of the gift or benefit in accordance with the Disclosure Statement set out in Appendix “A”.

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide … Page 25 of 185

Integrity Commissioner Role of the Integrity Commissioner: • Investigate alleged contraventions of the code of conduct and key sections of the Municipal Conflict of Interest Act (MCIA).

Ms. Jannette Amini, Manager of Legislative Services/Clerk, will provide … Page 26 of 185

The End

Planning & Economic Development Advisory Committee March 29th , 2023

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Introductory Meeting

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 - 2

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 - 3

Communal Services Municipal Services Corporation endorsed by County and 3 Townships in 2022 Next steps: Creation of regional utility by mid-2023

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 - 4

www.engagefrontenac.ca/communal-services

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 - 5

https://engagefrontenac.ca/verona-affordable-housing-project

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 - 6

https://engagefrontenac.ca/marysville-secondary-plan

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 - 7

https://engagefrontenac.ca/sharbot-lake-school-site

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 - 8

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 - 9

County Official Plan

• Approved 2016
• Update 2023/2024

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 - 10

South Frontenac Official Plan Update

• Township Adoption in Fall 2023
• County Council approval https://engagefrontenac.ca/official-planreview-south-frontenac-2040

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 – 11

Natural Heritage Study

• Approved 2012
• Major Update 2023/2024

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023

Frontenac Population, Housing, and Employment Projections

• Updated 2020
• Revisions Expected 20252026 https://tinyurl.com/2s6ne6wd

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 – 12

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 – 13

Lake of Bays Township (Muskoka)

• Community Planning Permit System (CPPS) best practice
• Similar geography to most of Frontenac

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 - 14

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 – 15

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 – 16

Plans of Subdivision & Condominium

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 – 17

https://www.frontenaccounty.ca/en/government/resources/Documents/ Blackline-SDR–Economic-Development—Final-Report.pdf

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 – 18

https://tinyurl.com/2synxye5

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 – 19

https://engagefrontenac.ca/visit-frontenac-tourism-brand-expansion

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 – 20

https://engagefrontenac.ca/community-improvement-plan?tool=forum_topic

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 – 21

https://www.visitfrontenac.ca/en/local-food/open-farms-2022.aspx

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 – 22

https://www.frontenaccounty.ca/en/things-to-do/kp-trail.aspx

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Planning & Economic Development Advisory Committee Staff Briefing – March 29th, 2023 – 23

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Thank You.

Report 2023-043 Committee Recommend Report To:

Chair and Members of the Planning and Economic Development Advisory Committee

From:

Debbi Miller, Community Development Officer

Date of meeting:

March 29, 2023

Re:

Planning and Economic Development Advisory Committee Open Farms 2023

Recommendation Be it Resolved That County Council endorses the direction and actions related to Open Farms outlined in Report 2023-043. And Further That a proclamation be brought forward to Council in July proclaiming September 1 to October 15 as Open Farm Days. Background Open Farms began as part of the Advancing Economic Development in Frontenac County project to fulfill the request from South Frontenac Township to support its food and beverage sector. Since then, it has evolved to a regional initiative that included operators from all four Frontenac Townships as well as partnerships with the Township of South Frontenac, Tourism Kingston, and the City of Kingston. Open Farms has been held on farms in Frontenac County for five (5) years. The first two years, 2018 and 2019, were held successfully in-person on farms. In 2019, some participating farms reported being overwhelmed with approximately 1,200 visitors to their site during the one-day event. The events in 2020 and 2021 were adapted because of COVID-19 and the public health guidelines and restrictions that were in place. Open Farms 2020 was a virtual event and Open Farms 2021 was a combination of virtual and in-person. The in-person on farm component was ticketed for the three farms that participated to ensure numbers were manageable and met public health guidelines. A Community Hub in Centennial Park in Harrowsmith was added in 2021 and was an opportunity to bring various groups together in one place. This hub was primarily coordinated by the Township of South Frontenac.

2023-043 Planning and Economic Development Advisory Committee Open Farms…

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Outcomes from the 2022 Open Farms event are shared in Report 2022-114. The 2022 event continued to evolve a partnership-based approach that allowed for the program to expand, but still relied heavily on County staff for centralized leadership and coordination. There were nine farms initially involved in the event, with two farms needing to cancel their events in advance of the event. There were seven farms across Frontenac and Kingston that participated. The 2022 event was ticketed, and all tickets were facilitated through the partnership between the County and the City of Kingston. There was a total of 195 tickets sold through the ticketing system with some additional tickets sold direct on the farm. Two sites offered a drop in event and opted to not ticket their event. As noted in the report, the ticketing required substantial resources. Open Farms Harvest was led by the City of Kingston and was held in October to bring farms and chefs together. The event offered food and drinks with seminars from farms and chefs and a farmers market area where product was available for sale. This was the first year for this event and they sold 100 tickets to the event. The 2020 Economic Development Service Delivery Review recommended that the County Economic Development team should start playing more of a regional coordination role and be less involved in project execution at the Township or community level. As such, it will be important for the County to consider its role in coordinating this event going forward, and to ensure that Open Farms continues to contribute to the Economic Development goals of Frontenac County and the larger community. Comment As staff noted in Report 2022-114, there were various considerations to be discussed with farms and organizations from across the County of Frontenac and the City of Kingston before a plan for 2023 Open Farms was made. The Economic Development team met with members of this this group on January 31, 2023 to discuss this year’s event. The meeting provided an opportunity for sharing successes from previous events, needs, and ideas for future. The meeting also included a short idea sharing from the Open Farms Team, which includes staff from the County of Frontenac, The Township of South Frontenac, and the City of Kingston. The Open Farms core goals as outlined below were reviewed during the meeting, and there was consensus that the goals should remain with no changes. 2023 Event Goals The core goals of Open Farms remain the same as they have been since 2018. A few adjustments have been made to reflect the event’s growth and evolution:

1. Educate consumers about small scale agriculture.
2. Increase awareness of farms and restaurants that serve local food.
3. Provide the opportunity for producers to connect directly with consumers.
4. Provide the opportunity for producers to start new long-term relationships with customers, restaurants, and other producers. Recommend Report to Planning and Economic Development Advisory Committee Open Farms 2023 March 29, 2023

2023-043 Planning and Economic Development Advisory Committee Open Farms…

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5. Grow our region’s reputation as a local food destination, to: a. Create interest among visitors. b. Attract new agricultural operations and food and beverage businesses. c. Drive new opportunities for culinary and agri-tourism product development. Following the initial meeting the Open Farms team, consisting of staff from Frontenac County, South Frontenac Township and the City of Kingston, met again to review the feedback that was received at the January 31 meeting. The Open Farms team developed a proposed Open Farms plan for 2023 and shared the proposal with the group at a virtual meeting on February 21, 2023. All farms and organizations involved in the meeting were supportive of the proposed plans for 2023 Open Farms. The key change for the event would be extending Open Farms from one weekend to over several weeks to allow more flexibility and involvement across various farms and organizations during the harvest season. The Open Farms team would step back from direct coordination of on farm events but focus its involvement on the promotion of all experiences celebrating local food and agriculture over this time. The recommended direction for Open Farms 2023 is outlined below. Declaration/Proclamation it is recommended that September 1 to October 15, 2023, be declared Open Farm Days in support of Open Farms – celebrating farming & food in Frontenac County and the City of Kingston. By declaring these days as Open Farms Days in support of Open Farms – celebrating farming & food in Frontenac County and the City of Kingston, this will demonstrate the importance of agriculture in our community. It raises the profile of this important industry that impacts such a large portion of this region. The expanded timeline also allows farms and organizations that have different times of harvest to be involved. Precise wording of the declaration will be determined by the Open Farms team, and similar declarations are recommended to be made in the City of Kingston and at the Township of South Frontenac. Invitations will be sent to all Frontenac municipalities to share in the declaration. Event Calendar The Open Farms partnership will host a website that consists primarily of an online event calendar would be created to include all events, and experiences within the goals of Open Farms that are taking place in Frontenac County and Kingston during the timeframe of the declaration. This calendar will be maintained by the County of Frontenac with content received from the participating farms and other organizations such as the Plowing Match, South Frontenac Museum or Farmer’s Markets. The event calendar will be populated with information provided by the individual event organizers. This information would include relative event information, date, time, location, description as well as links to ticketing or registration information that would be set up and maintained by the individual farms or organizations for each of their respective events. Recommend Report to Planning and Economic Development Advisory Committee Open Farms 2023 March 29, 2023

2023-043 Planning and Economic Development Advisory Committee Open Farms…

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The event calendar would use the domain name of OpenFarms.ca and all Open Farms marketing would direct to this site. Marketing The marketing for the duration of the event will direct to OpenFarms.ca. The marketing will be developed and be more general in nature encouraging visitors to check out the calendar and visit various farms and businesses for different experiences. The marketing will include, but is not limited to online, website, social media paid and organic on Facebook and Instagram, road signs, posters, postcards, and site signs. The marketing will be led by Frontenac County and amplified by partners and participating organizations across their channels. On-Farm The on-farm experience continues to be a focus for the event. Participation for farms and organizations will be encouraged to open their doors during the month and half and participate in a way that suits them and their schedule. We anticipate there may be more involvement from farms as there are more options for dates to be involved. The farms and organizations would continue to be responsible for all aspects of the event on their site. Each site would coordinate the logistics, times, dates, and costs associated with their event. Each site would determine if they were going to require ticketing, registration or open their doors for drop in. Each site would coordinate their own ticketing, registration or drop in system as suits their needs. By having each site manage their own ticketing and registration they would have complete oversight over the numbers, costs and would be able to reconcile their own events. This will reduce the time required for customer service associated with ticketing and partner support often facilitated around insurance, public health, etc. Education Education was highlighted by some of the farms and organizations as being an important aspect of the raising awareness for farming and farm-to-table. The Open Farms team will host five education sessions, that could be a combination of in-person or online. There are options for the structure of the events, which could include a question-andanswer session, panel discussion or a training style. The structure of the education sessions will be based on the topic and determined during the planning phase. Working with farms, partners, and chefs to establish the education program will be key to the success. Farms and organizations are encouraged to submit proposals for something they would like to develop or create. Having a connection with farms and classrooms will also be considered while planning the educational component. The City of Kingston is planning to record the education sessions during Open Farms Harvest to share following the event to continue to raise awareness for the farms, chefs, Recommend Report to Planning and Economic Development Advisory Committee Open Farms 2023 March 29, 2023

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and producers. The City of Kingston, Heritage Services Department is also planning to develop agricultural programming during this time. Connections Building and strengthening farm-to-table connections with farms, chefs, retailers, and producers is another area that is required to support each of these groups. This work will require a more focused approach and is being planned for the Winter of 2024. The Open Farms contact list, which includes farms, organizations, chefs, and retailers will continue to be built out during Open Farms 2023 and connections will be made where possible. These connections and this list will support the work that takes place in the Winter of 2024. Farm-to-Table Overall awareness of where food comes from will continue to be encouraged through awareness of local products on menus. Farmers markets, restaurants and events will all be encouraged to participate in a way that works for them. Expanding on the previous offerings of the Open Farms farm-to-table events including ticketed menus or educational speakers will be encouraged These events will be coordinated by the organizations and included on the event calendar. Farmers Market This year the Frontenac Farmers Market will be on Friday evenings from 3 p.m. to 7 p.m. at Centennial Park in Harrowsmith starting in May and running through until October. The Frontenac Farmers Market will be hosting an Open Farms official kickoff event on Friday, September 1. There are no specific details about the event at this time, but it will be a coordinated effort to raise awareness for the calendar of events. The Farmers Markets in Frontenac and Kingston will be encouraged to participate and explore ways they can continue to highlight and raise awareness for agriculture within the community. Raising awareness for the Farmers Markets regular dates and times will be done through the calendar of events. Frontenac Plowing Match The Frontenac Plowing Match is establishing their event for 2023 and will work to align the event within the timeframe. The organizers are interested in including educational components in their event to increase awareness of agriculture as well as the Plowing Match. There are no specific details about the event at this time, but it will be a coordinated effort to raise awareness for the month and a half long calendar of events. Open Farms Harvest The City of Kingston will again lead the Open Farms Harvest event on Saturday, October 14, 2023, in Springer Market Square and Kingston City Hall. The event will again focus on the farms, chefs, restaurants and will be offered as a ticketed event, featuring a Farmers Market, speakers, and demonstrations. Recommend Report to Planning and Economic Development Advisory Committee Open Farms 2023 March 29, 2023

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The details about this specific event are limited at this time, but it will be a coordinated effort with all participating. Event Responsibilities As County staff resources are limited, the scope of the event needs to continue to be about around farms, agriculture, and food. It is anticipated that the County’s role will be to:

1. Aggregate and coordinate the list of events hosted at www.openfarms.ca
2. Collaborate with partners.
3. Host education sessions.
4. Lead the overall general marketing of Open Farms. Financial Implications The County of Frontenac’s operating budget for Open Farms 2023 is $8,000. The Economic Development team will seek grant funding to offset some of the costs of establishing the new OpenFarms.ca website. Strategic Priorities At its meeting on June 19, 2019, County Council approved Frontenac County Strategic Plan 2019-2022. This project is aligned with the intent of the priorities listed below. Priority 1.2: Refine and invest in efforts to accelerate economic development — to grow businesses, attract more visits and expand the tax base. Priority 3: Champion and coordinate collaborative efforts Organizations, Departments and Individuals Consulted and/or Affected Frontenac County Council and Staff South Frontenac Township City of Kingston Tourism Kingston Frontenac Federation of Agriculture National Farmers’ Union Local 316 Frontenac Farmers Market Frontenac County Plowmen’s Association

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Report 2023-044 Committee Information Report To:

Chair and Members of the Planning and Economic Development Advisory Committee

From:

Debbi Miller, Community Development Officer

Date of meeting:

March 29, 2023

Re:

Planning and Economic Development Advisory Committee – 2022 Annual Business Survey Results

Recommendation This report is for information only. Background The Annual Business Survey helps to inform the Economic Development office of the current climate in Frontenac County and of the programs delivered to support Frontenac businesses. This was the seventh year the Frontenac business survey has been conducted. In September 2017, Frontenac Ambassadors were surveyed for feedback on the program. Of the approximately 100 members at that time, 46 completed the survey. In September 2018, 45 Ambassadors responded to a similar survey. In the fall of 2019, an expanded survey was developed. The survey was open in late December until the end of January of 2020 and received 190 responses. Throughout 2020 a number of surveys were launched in the spring and summer to gauge the impact of the COVID-19 pandemic on the local business community. The next general survey was conducted in January of 2021, soliciting 143 responses. In addition to asking the questions outlined in the 2019 survey, new questions were added specific to the COVID-19 Pandemic. In January 2022, the business survey was conducted, soliciting 77 responses and in 2023 the 57 responses were received.

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Ambassador Survey

Entire Business Community

Survey Year

2017

2018

2019

2020

2021

2022

Number of Responses

46

45

190

143

77

57

Discussion The 2022 survey was conducted from February 1 until March 10, 2023. The 2022 survey was posted on Engage Frontenac with two options of completing the survey. The first option was for businesses to register for Engage Frontenac and complete the survey. The second option was to complete the survey without registering for Engage Frontenac. We continue to encourage businesses to register and participate in the engagement opportunities on Engage Frontenac. This year, the County received a total of 57 survey responses from businesses across Frontenac County. The survey was posted on Engage Frontenac and shared through various channels including the business weekly email newsletter, social media, the County website, emails, a newspaper ad in Frontenac News, a digital ad on Frontenac News website and shared through partner organizations. Below are some summary highlights from 2022 survey respondents. There were respondents from each of the Townships across Frontenac. Below is the breakdown and the number of respondents by Township. Survey Responses

% of Survey Responses

Population

% of County Population

North Frontenac

14

25%

2,285

7.8%

Central Frontenac

16

28%

4,892

16.7%

South Frontenac

21

37%

20,188

68.9%

Frontenac Islands

6

10%

1,930

6.6%

Township

The sectors that responded from across Frontenac are outlined below. The 14 respondents under “other” are from various sectors including, resort development, retail/floral, retail/lifestyle, media, software development, landscaping and landscape maintenance, sign making, and heritage museums. •

Accommodation – 11

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• • • • • • • • •

Recreation & outdoors – 6 Construction and/or Trades – 6 Arts & Entertainment – 5 Professional Services – 3 Food Production and/or Processing – 3 Agriculture, Forestry or Fishing – 3 Food Services – 2 Real Estate - 1 Other – 14

There are several long-standing businesses in the Frontenac community. Below is a summary of the number of years businesses have been in operation. Of the respondents, 23 indicated their business has been operation for over eleven years, with 15 indicating over 16 years. There were 11 respondents that have been in business up to three years, which demonstrates businesses did continue to open during the pandemic.

Business impacts in 2022 Understanding the impact on businesses in 2022 related to the COVID-19 pandemic is important to understand the bigger picture across Frontenac County. While some businesses did endure negative impacts in 2022, other businesses saw positive impacts in 2022 and were able to adapt their business model to meet the changing demands of customers. Changes in products or services both in response to COVID-19 and unrelated is something that continued in 2022. Of the respondents 31 indicated that COVID-19 impacted their business in 2022 and 25 indicated that it did not have an impact. Some of the area’s businesses indicated they had impacts due to COVID-19 were: Information Report to Planning and Economic Development Advisory Committee 2022 Annual Business Survey Results March 29, 2023

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• • • • • • • • •

supply chain issues: cost of operating due to the increased costs associated with food and supplies: travel restrictions: international travel changes: increase in demand as people were home and want work done at home: event organizers were being cautious: Public Health regulations: visitors were spending less on nice to have items: shutdowns due to illness when a business is owner operated.

The Frontenac business community continues to adapt and look for new business products or services, 26 respondents made changes to their products or services in 2022. There were 29 respondents that did not make any changes to the goods and services they sell. A couple of highlights to note from specific questions and from reviewing the comments include: • 4 indicated they increased the overall physical business space occupied, • 2 indicated they reduced their physical space, • 2 indicated they added more locations, • 28 indicated they updated their location to make it better, • 34 indicated they purchased equipment for their business. There were 11 respondents that noted they increased their full-time staff positions between 2021 and 2022 and 4 that decreased; 24 respondents noted their full-time staffing levels did not change. Businesses in Frontenac County have customers from across the globe. The top three areas businesses draw from are Frontenac County, Kingston, Eastern Ontario, which is consistent with 2021. The Greater Toronto Area and Ottawa both ranked fourth for where businesses draw from in 2022. In 2021, Ottawa ranked in the top four, but the Greater Toronto Area was lower in the rankings. A question was added in 2021 asking businesses if they sell products and services online. We asked the question again in 2022 and of the respondents, 28 businesses sell products and services online, and 29 businesses noted they don’t sell online. It is interesting to note that in 2021, 32 businesses sold products or services online, and 41 businesses noted they don’t sell online. Impacts on businesses vary based on sector. Businesses were asked how they currently feel about business in Frontenac County. Many businesses had a positive outlook early in 2023. There were 62% of respondents that indicated that they currently feel business is good or very good, with 25% indicating they were neutral. Businesses were asked how they felt about the future of doing business in Frontenac County. The chart below demonstrates that of the respondents 66% of businesses were positive or very positive with 25% of respondents indicating they were neutral.

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Tourism related businesses Businesses were asked how much of their business comes from tourism. The graph below demonstrates that 81% of businesses in Frontenac County are impacted by tourism. The largest portion of the graph demonstrates that 20 respondents indicated that 75-100% of their business comes from tourism. The importance of tourism in Frontenac County continues to be demonstrated through these numbers. A tourist is defined as anyone visiting from further away than 40 km. Training Training is an area where support can be provided for businesses. They were asked if they would be interested in learning more about training opportunities and if they were, did they have any suggestions for training. There were 32 respondents that answered yes to being interested in training opportunities and 25 that answered no. Businesses expressed interest in marketing, digital and social media marketing, finance, funding applications, including finding funding sources, employee recruitment and retention as well as business management. As an outcome from the survey, the Economic Development team will continue working to include connections for, or awareness of webinars and sessions offered by partners for training opportunities for businesses. Communication Communication is another way Economic Development can continue to support businesses with information about funding and grants, training opportunities, webinars, and new programs being rolled out. Businesses were asked if they want to be included in the weekly newsletter from County staff. There was a strong response of 45 of the 57 being interested in receiving the regular email communication. Economic Development staff will continue to provide a weekly newsletter to businesses, the change from a monthly newsletter has helped to keep the newsletter timely and relevant as well as easier for businesses to review weekly. Benefits to business growth Businesses were asked about the top three benefits to growing their business in Frontenac. The following themes received the highest response: • • • • • •

Lifestyle – 29 respondents Supportive residents – 21 respondents Supportive business community – 17 respondents Supportive organizations and agencies – 15 respondents Access to major urban centres – 14 Low cost of living and doing business – 13 respondents

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The top 4 benefits for business growth have been in the top 6 consistently for 2020 and 2021. Access to major urban centres was previously not in the top benefits for businesses. Challenges to business growth Businesses were asked about the top three challenges to growing their business. The following were responses received. • • • • • •

Securing and retaining staff – 18 respondents Regulations that are burdensome and/or unnecessary – 18 respondents Lack of utility services – 12 respondents Cost of utilities – 10 respondents Accessing capital – 10 respondents Lack of suitable property to purchase – 9 respondents.

The top challenge identified by respondents was securing and retaining staff. This continues to be consistent with the responses from 2020 and 2021. The second challenge is regulations that are burdensome and/or unnecessary has changed from 2020 and 2021 where it was insufficient internet access. Succession Planning Over three-quarters (76%) of small business owners are planning to exit their business, according to a new report by the Canadian Federation of Independent Business (CFIB). Businesses were asked if they are planning to exit their business in the next 5-10 years. Of the 57 respondents, 18 indicated yes, they were planning to, and 39 businesses indicated they were not planning to. The County has been pursuing various training opportunities to connect these businesses. There was also a follow up question to ask if County staff could follow up and discuss the succession plan for their business. Of the 57 respondents 15 indicated yes, we could follow up and 3 indicated no, they didn’t want a follow up, 39 respondents chose not to answer this question.

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Economic Development Goals In previous surveys, businesses have been asked to score the Charter for Economic Development goals that were developed collectively to ensure they are still accurate. The 2022 survey did not include a question around the Charter as the priorities were included in an engagement process around the work of the County-wide Community Improvement Plan (CIP). The Charter update will take place after the County Council Strategic Priorities are set to ensure the goals in the Economic Development Charter are aligned. Future Business Surveys The annual business survey provides information for the Economic Development team to help inform projects and priorities for the work in the department. The survey will continue to be an annual survey that is conducted and open for all businesses in Frontenac County. The survey will take place in the first quarter of 2024 with results being compiled and reported on by the second quarter of 2024. The plan for future survey distribution will be the same as the 2022 survey. The survey will be posted on Engage Frontenac and shared through the County of Frontenac channels including, but not limited to the website, social media, email newsletter, and email as well as through our partners channels. The survey will be reviewed annually to include questions that are current to the business climate in Frontenac County to help inform work that is taking place or is being considered or planned in the future. Financial Implications There are no financial implications associated with this report. Information Report to Planning and Economic Development Advisory Committee 2022 Annual Business Survey Results March 29, 2023

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Strategic Priority Implications Priority 1.2: Refine and invest in efforts to accelerate economic development — to grow businesses, attract more visits and expand the tax base. Organizations, Departments and Individuals Consulted and/or Affected Businesses in Frontenac County

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Report 2023-045 Committee Information Report To:

Chair and Members of the Planning and Economic Development Advisory Committee

From:

Debbi Miller, Community Development Officer

Date of meeting:

March 29, 2023

Re:

Planning and Economic Development Advisory Committee – Business Retreat and Awards

Recommendation This report is for information purposes only. Background The first annual Frontenac County Business Retreat and Awards were held in October 2022. Economic Development hosted the in-person business education and networking event, during small business week. Entrepreneurs in Frontenac have a strong history of collaboration and working together, and this was an opportunity to bring businesses back together to celebrate their successes. The event was held at RKY Camp in Tichborne, offering a casual atmosphere in a central location. The event brought partners and businesses together for an afternoon and evening. The retreat portion included networking, updates from Frontenac County, engagement and speakers on tourism experiences, digital wayfinding, and smallbusiness finance. There were opportunities to showcase businesses during the event through food and beverages, sharing information and knowledge as well as meeting new people. There were 35 people that attended this first-time event. The feedback that was received in the follow up was very positive, with numerous businesses requesting this be an annual event. The second part of the day was the Frontenac County Business Awards, being introduced for the first time in 2022. The nomination period opened in September, with

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businesses and community members nominating businesses in five categories. There were thirty-nine Frontenac businesses in total nominated across the five categories. An awards ceremony was held following the networking event, where the award winners were recognized and presented their awards. The awards were created by Wolfe Island artist Nancy Steele, who painted five en plein air paintings and framed them. Each award had a personalized plaque added to it with the award name and the business name. The five award winners in 2022 were: • • • • •

Ambassador of the Year Award – Food Less Travelled New Business Award – Nordic Resorts (Red Barn Zone) Partnership and Collaboration – Maple Ridge Farm Sustainability Award – Limestone Creamery Women-Led Business Award – Hinchinbrooke Hills Farm

Following the awards ceremony photos were taken of each winner and the photos were shared on the Frontenac County channels. Comments The success of the event in 2022, demonstrated the importance of this style of networking and support for businesses in Frontenac County. The last three years have been very difficult for businesses and celebrating the work they do through awards, training and networking is very important to plan on an ongoing basis. The Economic Development Business Plan outlines Frontenac County’s commitment to supporting and nurturing the business community overall, while specialized and individualized support is delivered by our partners. The RKY Camp location in Tichborne is central for all of Frontenac County and offers indoor and outdoor space, parking, with numerous amenities all in one location. Based on the feedback from 2022, the location has been booked for the 2nd annual event on Tuesday, November 14, 2023. Staff from Economic Development will work with the Townships, Frontenac Business Services, and other partners to coordinate the event. The time for the event will again be daytime into early evening to allow flexibility for businesses to attend. Some highlights that are being planned are outlined below: •

Networking – There will be opportunities for businesses to meet and connect with business owners and employees. There will be open sessions at various times throughout the day that encourage discussions.

•

Economic Development Update – Staff will provide updates on certain projects, marketing opportunities or areas for feedback.

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•

Campfire Chats – Hosting sessions where businesses can participate to discuss experiences their business have had or to ask questions will be part of the retreat. This provides a level of comfort to connect with others in a casual atmosphere. The campfire chats will include speakers or business owners that will share and offer information for others. These sessions are meant to encourage discussion, so facilitators will be encouraged to limit their use of slides or presentation materials.

•

Business highlights – There will be opportunities for businesses to showcase their products. A partnership opportunity list will be shared with businesses to participate in. This could include offering a prize from your business a sample product or food or drinks for a break.

•

Marketing materials – Businesses will be encouraged to bring marketing materials to share and distribute to other businesses for their location.

•

Engagement – Throughout the event there will be passive ways of asking businesses for input around various topics.

•

Business Awards – The Business Awards will again be done through a nomination process in advance of the event. The five award categories will be the same for 2023 - Ambassador of the Year, New Business, Partnership and Collaboration, Sustainability, Women-Led Business. The award nominations will open on Monday, September 11 and be open for six weeks with the close of nominations being Monday, October 23, 2023. There will be a selection committee to review nominations. The awards ceremony will take place during the business event highlighting the award recipients. The physical award will be made by an artist or artisan in Frontenac County. The intention of the award is that each year a different artist will create the five awards and each year the award will look and feel different. The five awards will represent the Frontenac brand and have a plaque added to them.

Financial Implications Initiatives described in this report are funded as part of the annual budget allocation for providing business support. Strategic Priorities At its meeting on June 19, 2019, County Council approved Frontenac County Strategic Plan 2019-2022. This project is aligned with the intent of the priorities listed below. Priority 1.2: Refine and invest in efforts to accelerate economic development — to grow businesses, attract more visits and expand the tax base. Information Report Planning and Economic Development Advisory Committee – Frontenac Business Awards & Retreat March 29, 2023

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Priority 3.2: Play a leadership role on communications to promote shared messaging for all regional initiatives such as economic development, tourism, and lifestyle opportunities. Organizations, Departments and Individuals Consulted and/or Affected Frontenac County Businesses Frontenac Economic Development Working Table

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Report 2023-046 Committee Information Report To:

Chair and Members of the Planning and Economic Development Advisory Committee

From:

Debbi Miller, Community Development Officer

Date of meeting:

March 29, 2023

Re:

Planning and Economic Development Advisory Committee – Frontenac Discovery Guide

Recommendation This report is for information purposes only. Background In 2022, Economic Development launched a mobile app to help encourage trail users to discover businesses through the County. The app featured a place-based geolocated rewards collection and redemption incentive program to encourage users to visit businesses and attractions along the trail. Details of the development of the program are outlined in the Community Development Advisory Committee Report 2022-096. Comment As the app was used, the Economic Development team continued to see opportunities for the app to expand the use and provide a better experience for the user. Local businesses commented on the potential of the app if it were possible to grow the number of users. The app was adapted for a Shop Local in Frontenac campaign in late 2022. This campaign helped the team test the uses and increase awareness of the app with both the businesses and the community. The five-week campaign increased awareness for shopping local in Frontenac and had a slight increase in both businesses on the app and users of the app. Taking a more regional in the approach to the app was important to support expanding the uses to include more than businesses around the trails in Frontenac. After evaluating the various functions of the app, the decision was made to expand further upon the original use – to create a visitor guide and incentives program with the recommendations of the Destination Development Plan driving the implementation by

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promoting “tourism trails” as well as the County’s physical trail assets around the Destination Plan themes. Many tourism organizations have moved to an itinerary based format of presenting information about their destinations. These itineraries are sometimes called tourism “trails,” connecting various experiences in a region together around a theme or specific attraction. These help tourism businesses develop packages and partnerships with others within the trail, and sometimes tourism guides will use the trails as part of a package offering. The economic development team will launch the app, call the Frontenac Discovery Guide, in 2023 with a set of 4-6 itineraries will including the K&P Trail, Wolfe Island and the Four Seasons Route in North Frontenac. As resources allow, the Economic Development team will also share these itineraries on www.visitfrontenac.ca, providing additional details, photos and inspiration for prospective visitors to discover Frontenac through the various trails promoted. Each year, new itineraries will be added and existing itineraries will be updated on both the app and website. The app will also include an “All-Things Frontenac” tab where a comprehensive list of participating businesses and attractions will be available. The information on the app will continue to be able to be viewed from the map pins or from a list, with additional information being available by location, or filtered based on type of business, such as restaurants, farm stands or accommodations. The Discovery Guide will continue to offer points collection and redemption at participating businesses and other locations. The Economic Development team will use this feature to help drive user uptake of the app by offering incentives or prizes for points collection or redemption. Businesses may also take advantage of the points program by offering redemption incentives specific to their location. During the year, there will be two marketing campaigns to encourage use of the Discovery Guide and to encourage point redemption and collection. Marketing materials will be developed for participating businesses to help promote the itineraries and the app itself. The analytics for app use will continue to be monitored throughout the year, with the goals for the app being to increase app usage, increase awareness for Frontenac County and to move people around the region to support businesses. Financial Implications The updates to the Frontenac Discovery Guide were funded entirely through the Tourism Relief Fund, offered by Feddev Ontario via the Ontario Highlands Tourism Organization (OHTO). Strategic Priorities At its meeting on June 19, 2019, County Council approved Frontenac County Strategic Plan 2019-2022. This project is aligned with the intent of the priorities listed below. Information Report Planning and Economic Development Advisory Committee – Frontenac Discovery Guide March 29, 2023

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Priority 1.2: Refine and invest in efforts to accelerate economic development — to grow businesses, attract more visits and expand the tax base. Priority 3.2: Play a leadership role on communications to promote shared messaging for all regional initiatives such as economic development, tourism, and lifestyle opportunities. The Charter for Economic Development outlines the Economic Development priority of tourism through the “Trips and Trails” pillar. Organizations, Departments and Individuals Consulted and/or Affected Frontenac County Businesses

Information Report Planning and Economic Development Advisory Committee – Frontenac Discovery Guide March 29, 2023

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Report 2023-047 Committee Information Report To:

Chair and Members of the Planning and Economic Development Advisory Committee

From:

Richard Allen, Manager of Economic Development

Date of meeting:

March 29, 2023

Re:

Planning and Economic Development Advisory Committee – Frontenac Immigrant Entrepreneur Pilot Program

Recommendation This report is for information only. It is being shared with the committee for advice and input on the Frontenac Immigrant Entrepreneur Pilot Program. Background In 2017 the BDC published “The Coming Wave of Business Transitions In Canada,” indicating that “four out of ten entrepreneurs in Canada are likely to leave their businesses within the next five years” citing the primary reason being retirement and identifying that “close to 60% of Canada’s small and mid-sized business owners are aged 50 or older.” The report also identifies that most small business owners looking to make a sale have done little or nothing to “spruce up their financial reporting” and have not “taken action to maximize cash flow in anticipation of a sale.” The BDC’s pre-pandemic findings were recently confirmed and updated by the Canadian Federation of Independent Business (CFIB), whose study determined that three-quarters of Canadian Small Business owners are seeking to exit the business in the next decade. The study found that “retirement is the top reason business owners cited for leaving their business (75%), while 22% are burned out and 21% want to step back from their responsibilities as owners.” The study also found that “only one in 10 business owners (9%) have a formal business succession plan in place.” Both studies demonstrate the growing need for entrepreneurs armed with capital to fulfill a significant percentage of the succession and business transfer needs in Canada. They both also clearly identify that most entrepreneurs and business owners need to do more in order to plan for and prepare for transition. Frontenac County is at an interesting intersection of succession opportunities, with a demographic consisting primarily of older adults and significant portion of working adults

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being in self-employment and entrepreneurial efforts such as owning and operating small businesses. The OINP Entrepreneur Stream is a pathway for experienced international entrepreneurs to move for more in Ontario by starting a new business or buying an existing one. This means they can come to Ontario as a temporary resident and if, after 20 months, they meet program requirements, they can be nominated for permanent residence in Canada. Through OINP-ESI, international entrepreneurs can apply to the OINP Entrepreneur Stream with a proposal to either create a new business or purchase and grow an existing business in a community outside of the GTA. The Toronto Business Development Centre (TBDC) has been engaged by the province to facilitate the OINP-ESI program and has connected with Frontenac County as well as others in the region to begin the development of a business purchase opportunity pipeline. TBDC will support entrepreneurs participating in OINP-ESI by matching them with business opportunities that are aligned with their interests and experience and then helping them apply to the OINP Entrepreneur Stream. The 2023-2027 Planning and Economic Development Business Plan included the development of the Frontenac Immigrant Entrepreneurship program as part of the budget allocation for annual operations. This program would be one of the first formal approaches to investment attraction, a practice new to Frontenac County but a key transition of service that was recommended in the 2020 Service Delivery Review provided by Blackline. Comment The Frontenac Immigrant Entrepreneur Pilot Program seeks to match succession and sale opportunities in Frontenac County with entrepreneur newcomers to Canada. The goals for the first year of this program are as follows: •

Identify opportunities for Business Sale and/or Succession in Frontenac County in the next 3-5 years, prioritizing the opportunities that may be attractive for purchase by newcomers and applicants to the OINP program.

•

Develop a pipeline of investment and business development interest in Frontenac County from entrepreneurial newcomers to Canada.

•

Prepare existing business owners for business sale or transfer through awareness, education and information events.

The program is focused on developing two main funnels for prospective opportunities. The first funnel will be by working with the Toronto Business Development Centre and the Ontario Immigrant Nominee Program Entrepreneur Success Initiative. This will involve the development of appropriate materials to support attraction efforts, including but not limited to: Brochures, Sales Sheets, Community Profile information.

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The second funnel will be developed in collaboration with different Newcomer Centers close to Toronto and Ottawa to seek out prospective newcomer entrepreneurs from these regions who have already arrived in Canada with interest in starting or purchasing businesses in Frontenac County. This will involve the development of investment attraction materials to support presentations and outreach to potential investors, coordination of familiarization tours, and information sessions to support and prepare businesses in Frontenac County for transition. While succession or sale is the primary goal of this project, opportunities for business creation will also be nurtured. Business cases will be developed to inspire new food and beverage or accommodations investment along the County’s regional rail trail network, which is seeing annual user growth and connects to over 350km of regional rail trails in eastern Ontario. This project builds on the emerging trend of business transfer already taking place in Frontenac. In the past two years, a minimum of three businesses have transferred to newcomer entrepreneurs. Program Activities

1. Development of Materials: This will involve the development of appropriate materials to support attraction efforts, including but not limited to: Brochures, Sales Sheets, Community Profile information, Investment Attraction Materials, Familiarization Tours and Information Sessions. a. Brochures will include information about Frontenac County, the Ambassador Network, the Townships and the Communities across the region, lifestyle and data that will help inform potential buyers. b. Sales Sheets will be developed for each of the locations that are for sale or identified by the owners as in line for succession planning. This will support having information readily available for interested parties when they visit. c. Community Profile information is available on the County of Frontenac website and is updated regularly with new data from the Townships, Stats Can and other reputable sources. d. Investment Attraction Materials will be developed to have available for presentations or when connecting with potential investors. These materials will include relevant data based on the sector and information to support interest in the region.
2. Familiarization Tours (FAM Tours) allow potential investors to visit the community, meet businesses, staff from various organizations and be connected to information and resources. It allows them to be connected or made aware of sites they may not have seen while doing their own research or tour. A FAM tour will be structured and organized to include locations of interest that are available, as well as resources for families that are relocating.

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3. Information Sessions will allow business owners to receive support, tools and information related to preparing their business for transition. These sessions may be in various formats including one-on-one or group formats. The options will be based on the wants and needs of the business. Proposed Program Performance Measures To evaluate the success of this program, staff propose to track the following metrics and report back to the committee on progress annually. •

Number of newcomers purchasing or opening businesses

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Number of successions or business transitions facilitated

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Dollar value of investment for business purchase or launch

•

Number of jobs created and/or preserved

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Number of FAM tour participants discovering Frontenac County

•

Number of new Food & Beverage businesses

•

Number of new Accommodations businesses

Financial Implications An application has been made to the Rural Economic Development Program (RED) to provide funding to support the implementation of this program. Activities such as the familiarization tours and information sessions will be made possible with this grant. Development of brochures and other materials will be funded through the departments existing budget. Strategic Priorities At its meeting on June 19, 2019, County Council approved Frontenac County Strategic Plan 2019-2022. This project is aligned with the intent of the priorities listed below. Priority 1.2: Refine and invest in efforts to accelerate economic development — to grow businesses, attract more visits and expand the tax base. Priority 3.2: Play a leadership role on communications to promote shared messaging for all regional initiatives such as economic development, tourism, and lifestyle opportunities. Organizations, Departments and Individuals Consulted and/or Affected Toronto Business Development Centre Frontenac Business Services

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Report 2023-048 Committee Recommend Report To:

Chair and Members of the Planning and Economic Development Advisory Committee

From:

Richard Allen, Manager of Economic Development Dmitry Kurylovich, Community Planner

Date of meeting:

March 29, 2023

Re:

Planning and Economic Development Advisory Committee – Trailside Small Scale Business Initiative

Recommendation This report is for information purposes only and is intended to solicit feedback from the Committee. Background The Frontenac K&P Trail has been a strategic economic development initiative for Frontenac County for almost 15 years. Over that time, the County has developed and managed the 70 kilometres of rail-trail infrastructure between the City of Kingston and Clarendon Station and continues to expand this infrastructure north towards Lanark County. The K&P Trail intersects with a number of regional trails within the County, primarily the Cataraqui Trail and the Tay-Havelock Trail, which are both also rail trails and all three comprise the Trans Canada Trail route through this region. The K&P follows the former rail corridor used by the Kingston & Pembroke railway, which extends south into Kingston and north through Lanark County where it connects with the Algonquin Trail, yet another regional recreational rail trail. Together, these trails form regional loops that will be attractive to tourists and trail users alike. During the summer of 2022, the County Economic Development Team consulted with local businesses and community members about economic priorities as part of process to develop a County-wide Community Improvement Plan. During these feedback sessions, staff learned that trails continue to be seen as strategic assets – however, they lacked attractions, accommodations and amenities that make them attractive to a broader set of trail tourists. In response to this feedback, the Planning and Economic Development department has begun to investigate various strategies to enable small

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scale accommodations and food service businesses to be developed along regional rail trails in Frontenac County. Comment Manager of Economic Development Richard Allen and Community Planner Dmitry Kurylovich are reviewing the existing land use policies, zoning, and site plan provisions in Central Frontenac Township with the goal of identifying policy opportunities to enable and encourage small scale businesses along the K&P Trail. Central Frontenac was chosen as the initial region for policy review because of the amount of existing trail already developed and because the County provides planning services to the township and staff have a greater familiarity with existing policies. Once a package of appropriate policies is developed and implemented in Central Frontenac, similar packages will be proposed in other Frontenac Townships. There are many private properties with frontage along regional trails in Central Frontenac whereby residents may be able to offer paid services to the trail community such as spaces for camping, off-grid accommodations, prepared foods, or even to host food stands or food trucks where permitted through licensing or bylaw. Factors under consideration for the development of this policy package are the following:

Enabling rural properties of appropriate size and location to offer small scale, home-based businesses in service of the trail without requiring a site-specific rezoning.

Using a scaled format of site plan control to ensure potential adverse impacts of the small-scale businesses are appropriately managed through setbacks, screening requirements or other tools.

Proximity to urbanized areas (villages) where there is increased sensitivity to commercialized uses.

Staff will use feedback from the community, best practices in trail town development and guidance from the Frontenac Destination Development Plan as the foundation for identifying desired amenities and business opportunities along the trail. Next steps:

Staff will proceed to develop policy recommendations in consultation with Central Frontenac Township.

Staff will solicit community input on draft through a project webpage and targeting engagement opportunities over the coming months.

Draft policies will be brought back to the Committee for input prior to presentation to township Councils.

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Financial Implications There are no financial implications associated with this report. The policy review was included in both the 2023-2027 Business Plans for Planning and Economic Development and the K&P Trail. Strategic Priorities At its meeting on June 19, 2019, County Council approved Frontenac County Strategic Plan 2019-2022. This project is aligned with the intent of the priorities listed below. Priority 1.2: Refine and invest in efforts to accelerate economic development — to grow businesses, attract more visits and expand the tax base. Priority 3.2: Play a leadership role on communications to promote shared messaging for all regional initiatives such as economic development, tourism, and lifestyle opportunities. The Charter for Economic Development outlines the Economic Development priority of tourism through the “Trips and Trails” pillar. Organizations, Departments and Individuals Consulted and/or Affected

Recommend Report Planning and Economic Development Advisory Committee – Trailside Small Scale Business Initiative March 29, 2023

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Report 2023-049 Committee Information Report To:

Chair and Members of the Planning and Economic Development Advisory Committee

From:

Debbi Miller, Community Development Officer

Date of meeting:

March 29, 2023

Re:

Planning and Economic Development Advisory Committee – Visit Frontenac Tourism Brand Expansion Project

Recommendation This report is for information purposes only. Background The Visit Frontenac Tourism Brand Expansion project follows County Council’s approval of a 5-year Destination Development Plan in April 2022, which recommended Frontenac define its voice and tourism brand narrative as a foundational step to long-term, sustainable success in enhancing the local visitor economy. In September 2022, tante consulting inc., a tourism development firm, and B4brand Consulting Group Inc., a branding, marketing, and storytelling agency were awarded the contract to review the existing brand framework and complete the expansion project. This project was funded through the Tourism Relief Fund, offered by Feddev Ontario via the Ontario’s Highland’s Tourism Organization. In October 2022, update Report 2022-115 was shared with Community Development Advisory Committee to provide an outline of the status of the project and the planned engagement. Comment The Visit Frontenac Brand Expansion was a foundational component to the Destination Development Plan. This will support the work that is outlined for the next 5 years to strengthen tourism in Frontenac County. The project page on Engage Frontenac outlines the engagement and outcomes for the project. The engagement included an interactive “paint-night” themed open house, a

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community “walk & talk,” a survey, and an online virtual meeting. Unfortunately, the walk & talk engagement event was cancelled due to weather and low registration. In addition to the above, the consultants attended a one-day familiarization tour in hosted by the Township of North Frontenac and engaged in a range of one-on-one conversation with tourism partners in both government and the private sector. in-er The Tourism Brand Standards is designed to be an appendix to the existing Frontenac County Brand Guidelines. The original Frontenac County Brand Guidelines have not changed since they were developed in 2016 and will continue to be the main resource document. The Tourism Brand Standards outline the brand narrative, tone, visuals and approach to connecting with prospective visitors to Frontenac County. The Tourism Brand Standards outline the following: •

Our Brand – Our story, Our positioning (who we are), Our brand persona, Our values, Our brand attributes, Our tone and voice, Our brand promise.

•

Our Guests – Our visitor personas, What we want our guests to know, What we want our guests to do.

•

Our Guidelines - Our photography guidelines, Accessibility guidelines, Contact information.

As the guidelines outline what we want the visuals to represent, staff will be continuing to develop photo and video assets in support of these recommendations for Frontenac County throughout the duration of 2023. Training and Awareness As the Frontenac brand has also been adopted by the community of businesses and residents, staff felt it was very important to consider the cohesive application and use of the Tourism Brand Standards. Training and resources will be developed to support tourism partners and businesses who seek to promote the County with a similar voice and tone. The training will include tools to support the successful adoption of the Frontenac brand In many diverse cases. This training will be offered in a virtual format with a recording being created for future use. Financial Implications The development of the Frontenac Tourism Brand Standards project was entirely funded through the Tourism Relief Fund, offered by Feddev Ontario via Ontario Highlands Tourism Association (OHTO). The training for and toolkit development for partners is funded in partnership with Regional Tourism Organization 9.

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Strategic Priorities At its meeting on June 19, 2019, County Council approved Frontenac County Strategic Plan 2019-2022. This project is aligned with the intent of the priorities listed below. Priority 1.2: Refine and invest in efforts to accelerate economic development — to grow businesses, attract more visits and expand the tax base. Priority 3.2: Play a leadership role on communications to promote shared messaging for all regional initiatives such as economic development, tourism, and lifestyle opportunities. The Charter for Economic Development outlines the Economic Development priority of tourism through the “Trips and Trails” pillar. Appendix Frontenac County, Brand Guidelines Frontenac County, Tourism Brand Standards Organizations, Departments and Individuals Consulted and/or Affected Ontario’s Highlands Tourism Organization Regional Tourism Organization 9 Laurie Swinton, Communications, South Frontenac Chris Nelson, Community Services Central Frontenac Darlene Plumley, CAO, Frontenac Islands Matt Walker - Economic Development Officer, North Frontenac Matt Mills, Communications, County of Frontenac Greg Oates, Destination Next Tourism Partners, Businesses, Community Members Tourism Kingston

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Ofcial Brand Guidelines 1st Edition: July 2016

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County of Frontenac The standard identity for the County of Frontenac. This document provides the brand outline and logo usage guidelines for the purpose of brand consistency.

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The Frontenac brand was developed by RedTrain. RedTrain is the preferred agency for all branding and design. For more information please visit redtraincreative.com or email hello@redtraincreative.com.

These guidelines are periodically updated. For an up-to-date version, please contact the County’s Communication Ofcer. © 2016, County of Frontenac. 1st Edition.

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PREFACE

USING THE GUIDELINES

Project Objective

These guidelines are an essential resource to understand the Frontenac brand positioning and identity.

The primary objective of the County of Frontenac branding initiative is the development of a region-wide brand and positioning strategy that unifes the four municipalities under one umbrella and provides clarity around the entity that is Frontenac, including the geography and characteristics. The brand comprises of the four member municipalities including: Township of Frontenac Islands, Township of South Frontenac, Township of Central Frontenac, and Township of North Frontenac. The brand has been created to support the Economic Development Charter for Frontenac including the support of three key themes: Trips & Trails, Local Food & Beverage and Recreational Lifestyle.

They outline how to efectively use the logo, visual assets and core messaging. They ensure proper use of the Frontenac brand. They have not been developed to limit creativity, but to provide a solid foundation for the Frontenac brand.

The Brand The Frontenac brand is an extension of our reputation. The brand’s value will be enhanced by the positive experiences of residents, visitors, businesses and investors. These guidelines will help you understand our positioning and provide the foundation for a clear and compelling story.

The Brand Identity

Target Audience: The primary audience for the brand is those who live and work in the region (business owners, residents, cottagers). Anyone who has a vested interest in the area and will become the early adopters of the brand. As the brand develops, additional audiences include: • The Adventure Seekers. The Explorers. Those looking for either a little piece of heaven or those that just need to get out of their urban surroundings. The city dweller who wants to jump on their motorbike and get away. The festival goers, the road trip wanderers and those looking to slow it down for a bit and take in all the wonders the region has to ofer.

The Frontenac brand identity is central to our communications and allows us to convey an accurate sense of what makes Frontenac unique. These guidelines will help you understand how to apply our brand identity efectively and consistently. These guidelines are constantly being updated as new products and elements are created and developed. Once new information is approved, it will be added to these guidelines.

• Potential Investors and business owners • Potential Residents – permanent and cottagers

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TABLE OF CONTENTS 2 Preface 3 Using the Guidelines

BRAND POSITIONING

BRAND APPLICATION

8 Overview

50 Proper Logo Usage

11 Positioning

54 Improper Logo Usage

12 Our Story

55 Minimum Logo Size

12 Our Promise

56 Business Cards

15 Brand Attributes

57 Envelopes

16 Brand Communication

58 Letterhead 60 PowerPoint Templates

BRAND IDENTITY

62 Advertising

20 Understanding the Logo

68 Social Media

22 Frontenac Logo

70 Email Signatures

24 Logo Variations

72 Promotional Items

34 Logo Specifcations

74 Vehicle Graphics

36 Colour

76 Photography

40 Typography 44 Tagline system

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BRAND POSITIONING The objective of the Frontenac branding initiative was to develop a region-wide brand and positioning strategy that unifes the four municipalities under one umbrella and provides clarity around the entity that is Frontenac. This section defnes and outlines the entity that is Frontenac. It is the foundation for all brand experiences. A guiding principle in the development of all touch points with current and prospective audiences.

› Overview › Positioning › Our Story › Our Promise › Brand Attributes › Brand Communication

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OVERVIEW Frontenac, an area of almost 4,000 square kilometres from the northern most tip to the Islands, is a region rich in diversity in areas such as tourism, agriculture, forestry, services and government. This vast landscape ofers music, art, fshing, hiking, canoeing, ATVing, camping, sailing, beaches, snowmobiling, artisan food, festivals and more, the experiences are endless. Made up of the municipalities of North Frontenac, Central Frontenac, South Frontenac, and Frontenac Islands, Frontenac is recognized for its unique pristine natural environment and lifestyle choices, commitment to and promotion of strong, resilient, diverse, rural communities. Perhaps most of all, Frontenac takes your breath away. The moment you arrive, you feel it and all your senses are awakened.

What Frontenac Is • It is a large region, rich with experiences. • It’s diverse both demographically and geographically. • It is a place for adventure and tranquility. • It’s rugged, yet accessible. • It’s simple and beautiful. • It’s friendly and welcoming. • It is rural Canada.

What Frontenac Is Not • It’s not a corporation. • It’s not a township.

The Landscape Frontenac is home to well-known areas of interest and boasts some of the most beautiful natural features, including more than 1,000 lakes. Part of the Canadian Shield, the region has many islands; the largest being Wolfe Island and draws seasonal residents, outdoor recreational enthusiasts, artists, artisans and crafts-people. The region’s tourism is strongly linked to this pristine environment.

• It’s not just a place to live while commuting elsewhere to work. • It’s not exclusive.

The People There is a sense of pride in Frontenac and those who live here know it is special. They nurture, protect and preserve it. Frontenac boasts residents from all walks of life, who live, learn, love and laugh. They work the soil, grace the waters, admire the skies, and feel thankful. And they love to share this thankfulness with their neighbours, friends and visitors.

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POSITIONING In Frontenac, the experiences are endless. From the northern most tip down to the Islands, this vast landscape ofers music, art, fshing, hiking, canoeing, ATVing, camping, sailing, beaches, snowmobiling, artisan food, festivals…and so much more. Imagine blue skies and calm clear waters. It takes your breath away and also lets you breathe. The moment you arrive, you feel it and all your senses are awakened. Those who live here know it is special and they nurture, protect and preserve it. Side-by-side, people from all walks of life, learn, love and laugh. They work the soil, grace the waters, admire the skies, and feel thankful. And they love to share this thankfulness with their neighbours, friends and visitors.

It’s adventure. It’s community. It’s more than just a place, it’s Frontenac.

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OUR STORY Frontenac is loved for many reasons but what makes it special is an element at its very core; diversity. Frontenac has a diverse landscape, a diverse community and diverse experiences. People from all walks of life are made to feel welcome in Frontenac, while being ofered an adventurous, recreational and simple lifestyle. This amazingly adaptable lifestyle attracts a multitude of demographics from families, retirees, entrepreneurs and adventure seekers to explorers, cottagers and so many more. In Frontenac, adventure is about the experience. Adventure is an exciting, engaging and unusual experience with an uncertain outcome, which simply means adventure is diferent for everyone. Adventure may be backcountry camping for some, but can also be visiting grandpa and grandma at their cottage, a new business endeavour, checking out the local farmers market or taking your daughter to the Wolfe Island corn maze. Frontenac is the perfect place for adventure seekers, whatever your adventure may be. We celebrate our proud Canadian heritage and enjoy being in one of Canada’s most pristine regions. It’s adventure. It’s community. It’s more than just a place, it’s Frontenac.

OUR PROMISE In Frontenac, the experiences are endless. You have the opportunity to explore our beautiful Canadian landscape and pursue your own adventure.

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Opposite Page: Photograph by Steve Koopman

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BRAND ATTRIBUTES Adventure

Heritage

Adventure is an exciting experience with an uncertain outcome. Frontenac ofers an adventure for everyone, from backcountry camping to local farmers markets. The rugged, yet accessible landscape provides a uniquely Canadian experience.

The landscape and people of Frontenac are very Canadian and proud of their heritage. This can be experienced with every interaction.

Diversity Frontenac is diverse in both geography and demographics. The landscape is made up of rugged wilderness to agriculture. It includes the Canadian Shield, forests, inland lakes, farmland and two islands in the St. Lawrence River. The diverse demographics include artists, farmers, tradespeople, entrepreneurs, professionals, cottagers and retirees who all contribute to the vibrant community.

Recreation Frontenac embodies and promotes a recreational lifestyle, a Frontenac lifestyle. Frontenac provides the amenities and opportunity, unbound by urban limits, to access nature on your doorstep through trails, lakes and parks.

Natural / Pristine Adventure Recreation Natural Pristine Simple / Rural Heritage Diversity Friendly / Welcoming

Frontenac is proud of it’s natural beauty. Those who live here know it is special and they nurture, protect and preserve it.

Friendly / Welcoming The residents of Frontenac are friendly and hospitable. They are thankful for what they have and share this thankfulness with their neighbours, friends and visitors.

Simple / Rural Life in Frontenac isn’t fancy, it’s simple, relaxed and very rural. Much of Frontenac is remote and does not provide the same amenities as an urban community. Although some may see this as a negative attribute, residents of Frontenac prefer a simpler life that can be enjoyed without the hustle and bustle of an urban setting.

Community Frontenac has a vibrant community of diverse, friendly people from all walks of life. The beauty of Frontenac is in the landscape, but the strength is in the community.

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Community

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BRAND COMMUNICATION How to Refer to Frontenac The ofcial corporation name of the region is the “County of Frontenac.” This name is reserved for ofcial use of the municipality as a corporate entity. It should not be used for promotion of the Frontenac brand. The brand should be referred to as Frontenac for simplicity while also communicating that it’s more than a corporation or municipality but that it’s a region, a lifestyle, a community. It’s Frontenac.

The Region: Frontenac Frontenac is a diverse, rugged region. Made up with lakes, forest and trails scattered across the Canadian shield, the northern half of Frontenac ofers a peaceful, rugged wilderness. The southern half of Frontenac borders Lake Ontario along the gateway to the Thousand Islands. It also provides exceptional wilderness that is more populated, rich in its agricultural heritage and staged to grow. Frontenac is home to farmers, artists, tradespeople, entrepreneurs, professionals, cottagers and retirees who all contribute to the vibrant community.

The Corporation: The County of Frontenac Centrally located in the heart of Eastern Ontario, Frontenac is steeped in history. Originally proclaimed on July 16, 1792 as part of the newly-created Midland District, Frontenac was joined by neighbouring Lennox & Addington counties, as one of the original nineteen counties in Upper Canada. The union was formally dissolved on January 1, 1865. On January 1, 1998, the eighteen former townships were restructured to form four: Townships of North, Central and South Frontenac and the Frontenac Islands, represented by their respective mayors on a four-member County Council.

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Today, the County of Frontenac ofers an exceptional quality of life while providing businesses with strategic access to major markets in both Canada and the USA. Residents enjoy the advantages of a rural lifestyle, living, working and travelling in one of the most naturally beautiful parts of our province, yet beneft from the region’s proximity to a number of major urban centres.

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BRAND IDENTITY This section includes the visual standards for the brand identity. These standards provide instruction for understanding, using and supporting the logo correctly and efectively. › Understanding the Logo › Frontenac Logo › Logo Variations › Logo Specifcations › Colour › Typography › Tagline System

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UNDERSTANDING THE LOGO The Frontenac logo is a crest that symbolizes rural pride, community and adventure. A crest is a distinctive device, historically one component of a coat-of-arms, which was used as a simplifed symbol when the full coat-of-arms is too detailed. Over time, crests have been used on their own as an identifying symbol for a family.

The new crest for Frontenac is the identifying symbol for our county and our community.

The crest shape symbolizes rural pride, community and adventure.

The diagram on the left outlines the meaning of each element in the crest. The shape of a crest was chosen to represent rural pride, community and adventure. Historically, crests symbolize families. As a community, it is therefore, ftting for a crest to represent the Frontenac community. The specifc shape of this crest inspires adventure, this is a crest that can be sewn on backpacks the same way many Canadian travellers sew the Canadian fag on their backpacks. These two aspects together form a sense of rural pride for both permanent and part-time residents. The crest as a whole showcases the Frontenac landscape. The diversity of forests, the Canadian shield, farmland and lakes including Lake Ontario and the St. Lawrence River. The one thing that unifes the community and diverse lifestyles along with our heritage and our future is the land. The land means something to people, they’re proud of where they come from.

Balsam Firs / 4 Trees = 4 Townships

Clear Skies

The trees are symbolic of the four townships represented in Frontenac County. The clear sky represents the fresh air along with the Dark Sky Preserve in North Frontenac which is absent of the light pollution from urban areas. The maple leaf speaks to our Canadian Heritage; we are proudly Canadian.

Active lines represent an active lifestyle

Canadian Shield / Rugged Terrain

The typography is bold, simple, yet unique. The “N’s” and “R” have equitable points in their form that make the wordmark recognizable.

Agriculture / Farmland

Inland Lakes / St. Lawrence River

Proudly Canadian / Proud of Our Heritage

The logo represents the lifestyle & landscape of Frontenac County. It’s adventure. It’s community. It’s Frontenac.

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FRONTENAC LOGO Signature

Crest

Crest

Wordmark

Logo Breakdown This section outlines the breakdown of the logo and explains the purpose and use of each element.

Signature

Crest

The signature is the structured relationship between the crest and the logotype. The above signature is the ofcial identity of the Frontenac brand. The signature is available in two versions, stacked and horizontal.

The crest is an iconic mark that visually represents Frontenac. Although it has been infused with meaning, its main purpose is recognition and will naturally be associated with whatever perception a person has of Frontenac.

Stacked Logo

Horizontal Logo

Wordmark

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The logotype, as shown above, is the distinctive typographic representation of Frontenac.

Wordmark

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LOGO VARIATIONS Using the Logo

Crest

The guidelines in this section outline the diferent variations of the Frontenac logo. These variations exist for the purpose of consistency and fexibility within diferent applications. It is important that any application of the logo works within the layout as defned by the context. These variations may not be modifed. For further details, please see the Brand Application section on page 49.

The crest may be used whenever desired in circumstances where the full logo is not required. Use of the crest should be limited when frst introducing the new identity.

There are six versions of the Frontenac logo: the crest, stacked logo, horizontal logo, stacked signature, horizontal signautre and wordmark. For each version, there are four variations: full-colour, reversed, greyscale and black. The variations are the same for each version and are outlined below.

This version should not be used as the primary brand presence for Frontenac on any formal documents.

Full-Colour Logo

Reversed Logo

The standard logo is a full-colour logo (available in Pantone, CMYK & RGB) and should be used whenever possible. It may only appear in the colours outlined on page 39. No other colour is permitted for use with the logo.

The reversed logo is for applications where the background is dark, providing better contrast and legibility. Alternate reversed variations include a full-colour crest (CMYK or RGB).

Greyscale Logo

Black Logo

When printing specifcations or budget restrictions will not permit the use of colour, the greyscale variation of the logo may be used. It may only be used on light backgrounds.

The black logo is a one-colour variation of the greyscale logo. 100% black (K) is preferred and may only be used on light backgrounds.

File Names:

• Frontenac_Crest_PMS
• Frontenac_Crest_CMYK
• Frontenac_Crest_RGB
• Frontenac_Crest_Rev
• Frontenac_Crest_Greyscale
• Frontenac_Crest_Black

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Stacked Logo

Horizontal Logo

The stacked logo includes the name of the county, which is important when frst introducing the new identity to build equity in the new mark.

The horizontal logo should be used as a substitute in applications where the available space doesn’t allow the use of stacked logo.

This version is preferred for all use unless the height of space available prevents an appropriate size for the logo, in which case the horizontal version should be used.

This version is preferred for applications where height restrictions would cause the stacked logo to be considerably scaled down. File Names:

• Frontenac_Logo-Horz_PMS
• Frontenac_Logo-Horz_CMYK
• Frontenac_Logo-Horz_RGB

File Names:

• Frontenac_Logo-Stacked_PMS

• Frontenac_Logo-Stacked_CMYK

• Frontenac_Logo-Stacked_RGB

• Frontenac_Logo-Horz_Rev

• Frontenac_Logo-Horz_CMYK-Rev

• Frontenac_Logo-Horz_RGB-Rev

• Frontenac_Logo-Stacked_Rev

• Frontenac_Logo-Stacked_CMYK-Rev

• Frontenac_Logo-Stacked_RGB-Rev

• Frontenac_Logo-Horz_Greyscale

• Frontenac_Logo-Horz_Black

• Frontenac_Logo-Stacked_Greyscale

• Frontenac_Logo-Stacked_Black

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Stacked Signature

Horizontal Signature

The signature is the formal version of the logo. It’s based on the primary logo with the addition full name of the county under the wordmark. The signature may be used for all formal application as deemed appropriate. This version should not be used for promotional purposes.

The horizontal signature should be used as a substitute in applications where the available space doesn’t allow the use of stacked signature.

The stacked version should be primarily used unless the height of space available prevents an appropriate size for the logo, in which case, the horizontal version should be used. File Names:

• Frontenac_Signature-Stacked-En_PMS
• Frontenac_Signature-Stacked-En_CMYK
• Frontenac_Signature-Stacked-En_RGB
• Frontenac_Signature-Stacked-En_Rev
• Frontenac_Signature-Stacked-En_CMYK-Rev
• Frontenac_Signature-Stacked-En_RGB-Rev
• Frontenac_Signature-Stacked-En_Greyscale
• Frontenac_Signature-Stacked-En_Black
• Frontenac_Signature-Stacked-Fr_PMS
• Frontenac_Signature-Stacked-Fr_CMYK
• Frontenac_Signature-Stacked-Fr_RGB

This version is preferred for applications where height restrictions would cause the stacked signature to be considerably scaled down. File Names:

• Frontenac_Signature-Horz-En_PMS
• Frontenac_Signature-Horz-En_CMYK
• Frontenac_Signature-Horz-En_RGB
• Frontenac_Signature-Horz-En_Rev
• Frontenac_Signature-Horz-En_CMYK-Rev
• Frontenac_Signature-Horz-En_RGB-Rev
• Frontenac_Signature-Horz-En_Greyscale
• Frontenac_Signature-Horz-En_Black
• Frontenac_Signature-Horz-Fr_PMS
• Frontenac_Signature-Horz-Fr_CMYK
• Frontenac_Signature-Horz-Fr_RGB
• Frontenac_Signature-Horz-Fr_Rev
• Frontenac_Signature-Horz-Fr_CMYK-Rev
• Frontenac_Signature-Horz-Fr_RGB-Rev

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• Frontenac_Signature-Stacked-Fr_Rev

• Frontenac_Signature-Stacked-Fr_CMYK-Rev

• Frontenac_Signature-Stacked-Fr_RGB-Rev

• Frontenac_Signature-Horz-Fr_Greyscale

• Frontenac_Signature-Horz-Fr_Black

• Frontenac_Signature-Stack-Fr_Greyscale

• Frontenac_Signature-Stack-Fr_Black

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Alternate Variations

Wordmark The wordmark may be used as a predominate mark in order to showcase the geographical area. However, it may only be used in the context of the primary logo. File Names:

• Frontenac_Wordmark-En_Black
• Frontenac_Wordmark-En_Rev

Embroidered Crest

Embossed Crest

The embroidered crest is based on the original crest and has been optimized for embroidery. This variation may need to be modifed based on the advice of an embroiderer.

The embossed crest is partially inverted in order for the emboss to achieve the proper efect.

• Frontenac_Wordmark-Fr_Black
• Frontenac_Wordmark-Fr_Rev

Reduced Crest The reduced crest is based on the one-colour variation and excludes the maple leaf. This is for use at small sizes such as a lapel pin or favicon.

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County Seal The County Seal represents the County of Frontenac Corporation. It should only be used to represent the Corporation or the County Council. Use of the County Seal must be authorized by the County of Frontenac. The County Seal should never be used as the identity for the Frontenac brand or in the promotion of Frontenac. File Names:

• Frontenac_CountySeal_CMYK
• Frontenac_CountySeal_RGB
• Frontenac_CountySeal_Greyscale

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LOGO SPECIFICATIONS Spacing Requirements Protective Space

Ratio Spacing

The protective space must be maintained around all sides of the Frontenac logo to maintain visual clarity and to provide maximum impact. This space keeps the logo separate from other design elements such as typography, other logos, borders, or the edge of the document.

It is important that the Frontenac logo always abides by the correct ratio and alignment guidelines shown in the included diagrams. This is for the purpose of clarity and readability.

Photograph by Steve Koopman

Stacked Logo

File Formats The Frontenac logos are available in four formats. These formats have been chosen for the highest-quality usability for professional design (EPS), daily use (PDF) and web (PNG, JPEG).

PDF

For additional formats that have not been provided, please contact the County’s Communication Ofcer.

PNG - Web Only

The provided PDFs are also vector-based and are ideal for print and general daily use. PDF is the most versatile fle type and is ideal for all types of users.

The provided PNGs are for web use only and should never be scaled larger. They have a transparent background and have been provided at 400px wide at 72dpi in RGB colour format.

EPS - Vector

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EPS fles are vector-based and can be scaled to any size without compromising image quality. EPS fles are preferred for all high quality reproduction. EPS fles cannot be opened on most computers without professional design software.

JPEG - Web Only

Horizontal Logo

The provided JPEGs are for web use only and should never be scaled larger. They do not have a transparent background and should only be used where a white background is appropriate. The provided fles are 400px wide at 72dpi in RGB colour format.

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COLOUR Colour Specifcations

Primary Palette

Colour is a strong and communicative element for any visual identity and plays an important role in the visual identity of the Frontenac brand.

The primary palette consists of the main colours used in the logo. When designing for the Frontenac brand, these colours are to be used and may be supported by the secondary palette. Other colours beyond these palettes may be used sparingly where preferred and deemed appropriate, but must never overpower the primary palette. Should the exact colours not be available, the closest available colours may be used.

The Frontenac Colour Palette takes its inspiration from the diversity of our beautiful, rugged landscape. The colours refect the nature and adventure that is native to Frontenac. The primary palette consists of the main colours used in the logo. The secondary palette outlines the supporting colours. The logo palette outlines each colour used in the logo. We have utilized the standards of the Pantone Matching System (PMS), which is a universally recognized colour matching system based on lithographic printing inks. The colour palettes include the specifc spot colours and the breakdowns for the equivalent process colours (CMYK) for printing applications where Pantone colours aren’t possible or are outside of the budget. Also included are RGB equivalents for use in word processing and presentation software as well as hexadecimal equivalents for web applications.

Black

Forest Dark

Using Colour When designing for the Frontenac brand, colours should be carefully chosen. When selecting colour combinations, similar tones are best used together. Colours may be tinted to create further fexibility. Be careful not to use too many colours together at one time. Colour should be used to create order, not chaos.

Forest Light

Rock

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Lake

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Pantone CMYK

Black 0.0.0.100 / 100% K

RGB HEX

0.0.0 #000000

Pantone CMYK

349 90.35.95.30

RGB HEX

0.102.51 #006633

Pantone CMYK RGB

7731 88.24.100.10 3.132.66

HEX

#038442

Pantone CMYK RGB

Cool Grey 4 27.20.19.0 / 30% K 183.183.183

HEX

#b7b7b7

Pantone CMYK RGB HEX

285 90.48.0.0 0.114.206 #0072ce

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Secondary Palette

Logo Palette

The secondary palette is designed to support and complement the primary palette. This palette provides additional tones based on the primary palette. These colours allow for fexibility and variety in design. They are ideal for use in backgrounds, titles, graphs and other supporting design elements.

The logo palette consists of all the colours used in the logo. The only colour not included in either the primary or secondary palettes is Sky Blue. It should not be used in brand elements such as typography, but may be needed for graphic elements such as the sky on a sign or brochure.

Pantone

350

Pantone

356

CMYK RGB

80.21.79.64 44.82.52

CMYK RGB

91.4.100.25 0.122.51

HEX

#2c5234

HEX

#007a33

Pantone

7743

Pantone

7738

CMYK RGB

71.8.100.50 68.105.61

CMYK RGB

75.12.100.2 72.162.63

HEX

#44693d

HEX

#48a23f

Pantone

Cool Gray 11

Pantone

Cool Gray 1

CMYK RGB

64.56.55.31 / 82% K 85.85.85

CMYK RGB

0.0.0.20 / 20% K 217.217.214

HEX

#555555

HEX

#d9d9d6

Pantone

541

Pantone

284

CMYK RGB HEX

100.58.9.46 0.60.113 #003c71

CMYK RGB HEX

59.17.0.0 108.172.228 #6cace4

Black

Rock

Pantone CMYK

Black 0.0.0.100 / 100% K

Pantone CMYK

Cool Gray 4 27.20.19.0 / 30% K

RGB HEX

0.0.0 #000000

RGB HEX

183.183.183 #b7b7b7

Forest Dark

Lake

Pantone CMYK RGB

349 90.35.95.30

Pantone CMYK

285 90.48.0.0

0.102.51 #006633

RGB HEX

0.114.206 #0072ce

HEX

Forest Light

Sky

Pantone

7731

CMYK RGB HEX

88.24.100.10 3.132.66 #038442

Pantone CMYK RGB HEX

7457 18.0.5.0 187.221.230 #bbdde6

Farmland

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Pantone

7738

CMYK RGB HEX

75.12.100.2 72.162.63 #48a23f

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TYPOGRAPHY Typography is a strong extension of our brand’s personality and plays a major role in creating a consistent look for Frontenac across all communications and promotional material.

Logo / Headline Typeface Niveau Grotesk Niveau Grotesk is a strong, sturdy, highly-legible, sans serif typeface well suited for display use. It’s attributes complement the Frontenac brand.

Primary Typeface Gotham Gotham is an assertive, friendly and confdent typeface. It’s easy to read and includes a web-safe font for digital application. Gotham may be licensed here: http://www.typography.com/fonts/gotham/styles/

The Frontenac wordmark is a customized version of Niveau Grotesk. The customized “R” should only be used in the wordmark. For all headlines and other applications where Niveau Grotesk is applied, the alternative “R” (with the straight leg) should be used. This is available in the font’s glyphs panel.

Gotham Bold: ABCDEFGHIJKLMNOPQRSTUVW abcdefghijklmnopqrstuvwxyz 1234567890

Gotham Book: ABCDEFGHIJKLMNOPQRSTUVW abcdefghijklmnopqrstuvwxyz 1234567890

Niveau Grotesk may be licensed here: https://www.myfonts.com/fonts/hvdfonts/niveau-grotesk/

Gotham Medium: ABCDEFGHIJKLMNOPQRSTUVW abcdefghijklmnopqrstuvwxyz 1234567890

Gotham Light: ABCDEFGHIJKLMNOPQRSTUVW abcdefghijklmnopqrstuvwxyz 1234567890

Niveau Grotesk Medium: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Substitute Typeface Arial Arial is an extremely common typeface that can be found on all mainstream computer operating systems. It’s easy to read at small sizes in a variety of applications. It’s also a web-safe typeface allowing it to also be used digitally. It should be used as the substitute typeface for body text when Gotham is unavailable.

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Arial Bold: ABCDEFGHIJKLMNOPQRSTUVWX abcdefghijklmnopqrstuvwxyz 1234567890

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Arial Regular: ABCDEFGHIJKLMNOPQRSTUVWX abcdefghijklmnopqrstuvwxyz 1234567890

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Specifcations Main Headline: Niveau Grotesk Medium Uppercase Leading 100% of point size Preferred Colour: Black

Subheading A: Gotham Book Sentence case Leading 120% of point size Preferred Colour: Black

Subheading B: Gotham Medium Sentence case Leading 120% of point size Preferred Colour: Black

Pull Quote: Gotham Medium Sentence Case Leading 120% of point size Preferred Colour: Forest Light

Large Body: Gotham Medium Sentence case Leading 130% of point size Preferred Colour: Black

Standard Body:

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Gotham Book Sentence case Leading 150% of point size Preferred Colour: Black

Application Guidelines

MAIN HEADLINE Large body text / ulluptium non eost, in renestrum quam fugiaecte nimaximped explaborum et derchitat quost, voluptis fugiaecte recabore.

Subheading A Standard body text / aut utatur, velia delendit, et dolorero quas re eni temporum et essunt es nim quasper ferupiet et pera et alitati im que volut fugitium restia cus ea dolo blaccuptis dolupta musdant quidiciis acepers pitinus ulliat erenis con essim hic to quae.

Pull Quote / a poria sameni dolor ad quiae evelic tentur parunto. Standard body text / nimaximped explaborum et derchitat quost, voluptiis recabore digenihitat acepti aximped viboru.

Subheading B Standard body text / bereruntenis nimaximped explaborum et derchitat quost, voluptiis recabore voluptatia peliqu. Blaccuptis dolupta musdant quidici. Dolor molo bereruntenis nimaximped. Essunt es nim quasper ferupiet et pera et alitati.

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Main Headline

Large Body

The main headline is the primary heading and should be the top-level heading in the application. It should typically appear in black, or alternately, reversed (white) when applied to applications with a colour background.

Large body copy is used to highlight text, such as introductory paragraphs, captions, etc. It must also be larger in point size than the standard body copy to maintain hierarchy within the body of text. It should never replace standard body copy.

Subheadings

Standard Body

Subheadings are intended to support the headline, but remain as a separate element. They may vary in size and colour depending on the number or subheading levels needed. Each subheading must efectively contrast the adjacent level of text above and below.

Standard body copy is spaced specifcally for legibility and functionality. It should be used for the primary content and all large bodies of text. Arial may be used as the alternative typeface for internally used documents or external documents where Gotham is not available.

Pull Quote Pull quotes are used to highlight quotes or insightful phrases from the main body of text. Pull quotes should appear in a complementary colour that provides contrast, such as Forest Light. The point size should be larger than the standard body copy for visual emphasis and contrast.

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TAGLINE SYSTEM Understanding the System “In Frontenac” is the base for the tagline system. It will aid in building recognition around the entity that is Frontenac. The system is designed to help defne Frontenac while showcasing the diversity within the region. The system allows for customization and the opportunity for people with a vested interest in Frontenac to make it their own. Meanwhile, the simplicity of “In Frontenac” allows for easy and efective application via social media by using #InFrontenac. The tagline should never directly accompany the logo as is common with many other brands. Instead it should be used independent of the logo. However, the logo is often used in conjunction with the tagline to provide appropriate brand context. The tagline should be understood more as a versatile, systematic headline.

Using the System The words “In Frontenac” should never be modifed or adjusted. The only customizable component is the top line. The word(s) should always be set in Niveau Grotesk Medium, all caps and 55% of the cap-height of “Frontenac.” The tagline should always appear in black unless a reversed version provides greater contrast. The customizable word(s) should always be left aligned with “Frontenac” and never exceed with its length. When customizing the tagline, ensure that the word(s) chosen for the top line refect the Frontenac brand. They can refer to what Frontenac is or an opportunity Frontenac provides and should always portray Frontenac in a positive light.

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BRAND APPLICATION This section provides instruction on proper and improper usage of the logo. It also provides templates and guidelines for the identity system and how it should be used in various forms of media. › Proper Logo Usage › Improper Logo Usage › Minimum Logo Size › Business Cards › Envelopes › Letterhead › PowerPoint Templates › Advertising › Social Media › Email Signatures › Promotional Items › Vehicle Graphics › Photography

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Photograph by Steve Koopman

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PROPER LOGO USAGE Uniform Background The full-colour logo should be used on white or light coloured backgrounds. The reversed logo should be used on most colourful and dark backgrounds. The diagram below shows which logo variations are acceptable on the corresponding background colours. All colours outside the Frontenac colour scheme should be avoided when possible.

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Image Background Below are several examples of how the logo may be placed on an image background. When placing over an image, ensure contrast by placing over a light or dark area and seeking negative space. Otherwise, the logo must be used with a Forest Dark background as shown below.

Crest Background The diagram below shows which crest variations are acceptable on the corresponding background colours.

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IMPROPER LOGO USAGE

MINIMUM LOGO SIZE

The following uses of the logo are prohibited.

To maintain legibility, the logo should never be reproduced at a size smaller than what is outlined below. There is no maximum size limit, but use discretion when sizing the logo.

Print Application

DO NOT change the colour of any element in the logo.

DO NOT rotate or skew the logo.

DO NOT modify the proportions of elements in the logo.

Stacked Logo Minimum width: 1” 1”

Horizontal Logo Minimum width: 1.5” DO NOT recreate the wordmark using any other typeface.

DO NOT stretch the logo outside of its original proportions.

DO NOT apply a drop shadow to the logo.

1.5”

Digital Application

Stacked Logo DO NOT add a transparency efect to the logo.

DO NOT add elements to the logo.

DO NOT place the logo on a background that will reduce legibility.

Minimum width: 140 px at 72dpi 140 px

Horizontal Logo

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Minimum width: 210 px at 72dpi 210 px

DO NOT place the logo on a background with low contrast.

DO NOT apply a stroke to the logo.

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DO NOT use a jpeg version of the logo for print due to the white box and poor image quality.

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BUSINESS CARDS

ENVELOPES

Specifcations for all ofcial Frontenac business cards are provided in the example below. The front must remain the same for all business cards. The back may be modifed to suit the individual. All business cards are to be printed in full colour.

Specifcations for all ofcial Frontenac envelopes are provided in the example below. Business-sized envelopes are available in both full colour and black only versions. 0.375”

Frontenac Signature 1.125” wide

Anne Marie Young

Manager of Economic Development

Economic Development 2069 Battersea Road Glenburnie, ON K0H 1S0 Ofce: 613.548.9400 x330 Fax: 613.548.8460 Cell: 000.000.0000 ayoung@frontenaccounty.ca FrontenacCounty.ca

Name

Gotham Medium 10/12 pt, left aligned

Horizontal Logo 2069 Battersea Road Glenburnie, Ontario Canada K0H 1S0

2” wide

Address

Gotham Book 8/10 pt, left aligned

Position / Title

Gotham Book 6/7 pt, left aligned

Department

Gotham Medium 7/8 pt, left aligned

#10 Business Envelope: Standard (CMYK)

Ofce Address Gotham Book 7/8 pt, left aligned +4 pts space after

Contact Information

2069 Battersea Road Glenburnie, Ontario Canada K0H 1S0

Gotham Book 7/8 pt, left aligned +4 pts space after

Additional Visuals

The grey-toned areas indicate the size and positioning for a maximum of one program or initiative identifer.

#10 Business Envelope: Standard (Black)

Customized Tagline

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The tagline used on the back of business cards may be customized but must represent the region and abide by the tagline guidelines outlines earlier in this document.

Background Image

The background image should relate to the tagline and represent Frontenac.

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LETTERHEAD Standard Letterhead

Department Letterhead

Specifcations for the standard Frontenac letterhead are provided in the example below. The department letterhead may be used for various Frontenac departments with their own logos.

Specifcations for the Frontenac, department specifc letterhead are provided in the example below. This letterhead also applies to the townships within Frontenac. 0.75”

0.75”

Logo Logo County of Frontenac 2069 Battersea Rd. Glenburnie, ON K0H 1S0 T: 613.548.9400 F: 613.548.8460 frontenaccounty.ca

July 1, 2016 To whom it may concern, Occulpa esciatur aliquidit qui ipicaecatur, sitas et perovit atemporrum atempe natis doluptati culpa debistr uptuscia sit ut volorerrorum hilicia dollam, sedicab oresto testia de voluptatiis molorest faceaquam doloreptas recte liquas ullabor re perum laboritae esseditatiam earum quatio. Et ma doloraepro odissitio maximpernam, sam, et ant ped quatio odipsapieni repererum que est, eum quis et harchil luptisi bla nessitatum resed et volupta volorae net quaes ipietus dolorrovid maio ea inciam quam quiae premqua ssusciendio. Lum et etur sitestiame lab is molore omnime comnimo enti venis vercill uptiis inus culparc idusapi enduci de nonsequi optae magnam as millest iaeptatur, te quodi dis molo ernam apedis mi, sam aut voluptios et apideni dessum vit quia con nonsequ iderspe ribus, sendit ad quo od quis maiones ad qui rem es magnient et aut eumquunti utem nia ipid maxim ut volorepudis quae ne eumquod mi, sequid quid eossequ aeptinient volut optaspel imuscid ucipit aut res aspernatius num faceaquam, volore venem harum quam quid qui apiciumquis etus magnihilit, voluptae doluptur, solupti umquia cus quam is eni alicae. Ut omnist est, odis vendit. Riorepero dolupta voluptium laut etur? Nam numque moluptium auditam, con pedicim agnimpore velitasped moluptatatur maximint dolupicit ea dolupti ossunt faccullit faciend ionsequid minvent autenia nusam ium harum sum qui voloriatatem nimus as ab illuptate voluptatur, solum quide sed maiost, alicia corporu mquiam haria ad qui beatqua temollentus venimintis voluptu ribus. Soluptas et audi corposant aut asiminc torions equiaec tatius ad eum eossumet ma doluptas eum dolorio. Ga. Nam dipitaepudam reprerci in con corioriatia sed maio to doluptiorios et porepuda vel ilitatur, sam is ulpa volor mossi am nimossum laut molenimi, aut molupientur re, occulparum volore qui quibusa perumet que consent. Ta con pore ma sus, aborupt ibusciuscid et verepuda nihitata eost lautaspedis et, omnimos de volorest modignimos soleseq uuntiust, veri cuptat voluptatquo quae voluptu sandit que vitatur, et min pore pro magnat explaborum res dit eaquiam ut ommodi ofciat quiaepu diaspis ex et ut utata cupicia pelibus totatatem faces nonsectio. Nam vellam quo dolupta volo ofcia veri cullant maiorro essinctem ent, tem quiam endandae. Laut faccae et dunt estiosa ntorrument, quam harum fugia eume consece preptas intio. Oluptatur sitiunt iuntionsecto ium qui odia eos esto ex eatum volore andi di resequas moluptu rectia volorecupti vellia eaque volent, odis ipsant quatem et hilit ame milles ditatii simolup tatem. Rerum et fuga. Con parciet expersped maion erferorunto es dusae non repro ius as simet di oditibus sanihic illacerumqui optae ius eum remporero bearumet maximaxim nam nis dolupid que conectus, quis maiones ad qui rem es hilicia dollam, sedicab oresto testia de voluptatiis.

3” wide

Department Name County of Frontenac

3” wide

Department

2069 Battersea Rd. Glenburnie, ON K0H 1S0

County of Frontenac

Gotham Medium 12/14 pt, left aligned +4 pts space after

Tel: 613.548.9400 Fax: 613.548.8460 frontenaccounty.ca

Gotham Medium 12/14 pt, left aligned +4 pts space after

July 1, 2016 To whom it may concern,

Address

Gotham Book 10/12 pt, left aligned +4 pts space after

County of Frontenac 2069 Battersea Rd. Glenburnie, ON K0H 1S0 T: 613.548.9400 F: 613.548.8460 frontenaccounty.ca

July 1, 2016 To whom it may concern, Occulpa esciatur aliquidit qui ipicaecatur, sitas et perovit atemporrum atempe natis doluptati culpa debistr uptuscia sit ut volorerrorum hilicia dollam, sedicab oresto testia de voluptatiis molorest faceaquam doloreptas recte liquas ullabor re perum laboritae esseditatiam earum quatio. Et ma doloraepro odissitio maximpernam, sam, et ant ped quatio odipsapieni repererum que est, eum quis et harchil luptisi bla nessitatum resed et volupta volorae net quaes ipietus dolorrovid maio ea inciam quam quiae premqua ssusciendio. Lum et etur sitestiame lab is molore omnime comnimo enti venis vercill uptiis inus culparc idusapi enduci de nonsequi optae magnam as millest iaeptatur, te quodi dis molo ernam apedis mi, sam aut voluptios et apideni dessum vit quia con nonsequ iderspe ribus, sendit ad quo od quis maiones ad qui rem es magnient et aut eumquunti utem nia ipid maxim ut volorepudis quae ne eumquod mi, sequid quid eossequ aeptinient volut optaspel imuscid ucipit aut res aspernatius num faceaquam, volore venem harum quam quid qui apiciumquis etus magnihilit, voluptae doluptur, solupti umquia cus quam is eni alicae. Ut omnist est, odis vendit. Riorepero dolupta voluptium laut etur? Nam numque moluptium auditam, con pedicim agnimpore velitasped moluptatatur maximint dolupicit ea dolupti ossunt faccullit faciend ionsequid minvent autenia nusam ium harum sum qui voloriatatem nimus as ab illuptate voluptatur, solum quide sed maiost, alicia corporu mquiam haria ad qui beatqua temollentus venimintis voluptu ribus. Soluptas et audi corposant aut asiminc torions equiaec tatius ad eum eossumet ma doluptas eum dolorio. Ga. Nam dipitaepudam reprerci in con corioriatia sed maio to doluptiorios et porepuda vel ilitatur, sam is ulpa volor mossi am nimossum laut molenimi, aut molupientur re, occulparum volore qui quibusa perumet que consent. Ta con pore ma sus, aborupt ibusciuscid et verepuda nihitata eost lautaspedis et, omnimos de volorest modignimos soleseq uuntiust, veri cuptat voluptatquo quae voluptu sandit que vitatur, et min pore pro magnat explaborum res dit eaquiam ut ommodi ofciat quiaepu diaspis ex et ut utata cupicia pelibus totatatem faces nonsectio. Nam vellam quo dolupta volo ofcia veri cullant maiorro essinctem ent, tem quiam endandae. Laut faccae et dunt estiosa ntorrument, quam harum fugia eume consece preptas intio. Oluptatur sitiunt iuntionsecto ium qui odia eos esto ex eatum volore andi di resequas moluptu rectia volorecupti vellia eaque volent, odis ipsant quatem et hilit ame milles ditatii simolup tatem.

Occulpa esciatur aliquidit qui ipicaecatur, sitas et perovit atemporrum atempe natis doluptati culpa debistr uptuscia sit ut volorerrorum hilicia dollam, sedicab oresto testia de voluptatiis molorest faceaquam doloreptas recte liquas ullabor re perum laboritae esseditatiam earum quatio. Et ma doloraepro odissitio maximpernam, sam, et ant ped quatio odipsapieni repererum que est, eum quis et harchil luptisi bla nessitatum resed et volupta volorae net quaes ipietus dolorrovid maio ea inciam quam quiae premqua ssusciendio. Lum et etur sitestiame lab is molore omnime comnimo enti venis vercill uptiis inus culparc idusapi enduci de nonsequi optae magnam as millest iaeptatur, te quodi dis molo ernam apedis mi, sam aut voluptios et apideni dessum vit quia con nonsequ iderspe ribus, sendit ad quo od quis maiones ad qui rem es magnient et aut eumquunti utem nia ipid maxim ut volorepudis quae ne eumquod mi, sequid quid eossequ aeptinient volut optaspel imuscid ucipit aut res aspernatius num faceaquam, volore venem harum quam quid qui apiciumquis etus magnihilit, voluptae doluptur, solupti umquia cus quam is eni alicae. Ut omnist est, odis vendit. Riorepero dolupta voluptium laut etur? Nam numque moluptium auditam, con pedicim agnimpore velitasped moluptatatur maximint dolupicit ea dolupti ossunt faccullit faciend ionsequid minvent autenia nusam ium harum sum qui voloriatatem nimus as ab illuptate voluptatur, solum quide sed maiost, alicia corporu mquiam haria ad qui beatqua temollentus venimintis voluptu ribus.

Address

Gotham Book 10/12 pt, left aligned +4 pts space after

Department Logo

The grey-toned areas indicate the size and positioning for a maximum of one department or initiative identifer.

Soluptas et audi corposant aut asiminc torions equiaec tatius ad eum eossumet ma doluptas eum dolorio. Ga. Nam dipitaepudam reprerci in con corioriatia sed maio to doluptiorios et porepuda vel ilitatur, sam is ulpa volor mossi am nimossum laut molenimi, aut molupientur re, occulparum volore qui quibusa perumet que consent. Ta con pore ma sus, aborupt ibusciuscid et verepuda nihitata eost lautaspedis et, omnimos de volorest modignimos soleseq uuntiust, veri cuptat voluptatquo quae voluptu sandit que vitatur, et min pore pro magnat explaborum res dit eaquiam ut ommodi ofciat quiaepu diaspis ex et ut utata cupicia pelibus totatatem faces nonsectio. Nam vellam quo dolupta volo ofcia veri cullant maiorro essinctem ent, tem quiam endandae. Laut faccae et dunt estiosa ntorrument, quam harum fugia eume consece preptas intio. Oluptatur sitiunt iuntionsecto ium qui odia eos esto ex eatum volore andi di resequas moluptu rectia volorecupti vellia eaque volent, odis ipsant quatem et hilit ame milles ditatii simolup tatem. Rerum et fuga. Con parciet expersped maion erferorunto es dusae non repro ius as simet di oditibus sanihic illacerumqui optae ius eum remporero bearumet maximaxim nam nis dolupid que conectus, quis maiones ad qui rem es hilicia dollam, sedicab oresto testia de voluptatiis.

Ofce of the CAO County of Frontenac 2069 Battersea Rd. Glenburnie, ON K0H 1S0 Tel: 613.548.9400 Fax: 613.548.8460 frontenaccounty.ca

July 1, 2016 To whom it may concern, Occulpa esciatur aliquidit qui ipicaecatur, sitas et perovit atemporrum atempe natis doluptati culpa debistr uptuscia sit ut volorerrorum hilicia dollam, sedicab oresto testia de voluptatiis molorest faceaquam doloreptas recte liquas ullabor re perum laboritae esseditatiam earum quatio. Et ma doloraepro odissitio maximpernam, sam, et ant ped quatio odipsapieni repererum que est, eum quis et harchil luptisi bla nessitatum resed et volupta volorae net quaes ipietus dolorrovid maio ea inciam quam quiae premqua ssusciendio. Lum et etur sitestiame lab is molore omnime comnimo enti venis vercill uptiis inus culparc idusapi enduci de nonsequi optae magnam as millest iaeptatur, te quodi dis molo ernam apedis mi, sam aut voluptios et apideni dessum vit quia con nonsequ iderspe ribus, sendit ad quo od quis maiones ad qui rem es magnient et aut eumquunti utem nia ipid maxim ut volorepudis quae ne eumquod mi, sequid quid eossequ aeptinient volut optaspel imuscid ucipit aut res aspernatius num faceaquam, volore venem harum quam quid qui apiciumquis etus magnihilit, voluptae doluptur, solupti umquia cus quam is eni alicae. Ut omnist est, odis vendit. Riorepero dolupta voluptium laut etur? Nam numque moluptium auditam, con pedicim agnimpore velitasped moluptatatur maximint dolupicit ea dolupti ossunt faccullit faciend ionsequid minvent autenia nusam ium harum sum qui voloriatatem nimus as ab illuptate voluptatur, solum quide sed maiost, alicia corporu mquiam haria ad qui beatqua temollentus venimintis voluptu ribus.

Rerum et fuga. Con parciet expersped maion erferorunto es dusae non repro ius as simet di oditibus sanihic illacerumqui optae ius eum remporero bearumet maximaxim nam nis dolupid que conectus, quis maiones ad qui rem es hilicia dollam, sedicab oresto testia de voluptatiis.

Soluptas et audi corposant aut asiminc torions equiaec tatius ad eum eossumet ma doluptas eum dolorio. Ga. Nam dipitaepudam reprerci in con corioriatia sed maio to doluptiorios et porepuda vel ilitatur, sam is ulpa volor mossi am nimossum laut molenimi, aut molupientur re, occulparum volore qui quibusa perumet que consent.

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Ta con pore ma sus, aborupt ibusciuscid et verepuda nihitata eost lautaspedis et, omnimos de volorest modignimos soleseq uuntiust, veri cuptat voluptatquo quae voluptu sandit que vitatur, et min pore pro magnat explaborum res dit eaquiam ut ommodi ofciat quiaepu diaspis ex et ut utata cupicia pelibus totatatem faces nonsectio. Nam vellam quo dolupta volo ofcia veri cullant maiorro essinctem ent, tem quiam endandae. Laut faccae et dunt estiosa ntorrument, quam harum fugia eume consece preptas intio. Oluptatur sitiunt iuntionsecto ium qui odia eos esto ex eatum volore andi di resequas moluptu rectia volorecupti vellia eaque volent, odis ipsant quatem et hilit ame milles ditatii simolup tatem. Rerum et fuga. Con parciet expersped maion erferorunto es dusae non repro ius as simet di oditibus sanihic illacerumqui optae ius eum remporero bearumet maximaxim nam nis dolupid que conectus, quis maiones ad qui rem es hilicia dollam, sedicab oresto testia de voluptatiis.

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POWERPOINT TEMPLATES The main slides for the Frontenac PowerPoint presentation templates are displayed below. These slides may be customized as long as all customizations follow the brand guidelines outlined in this manual.

PRESENTATION TITLE SLIDE

PRESENTATION TITLE SLIDE

Subheading

Subheading

ALTERNATE TITLE SLIDE

ALTERNATE TITLE SLIDE

Subheading

SLIDE TITLE

Subheading

SLIDE TITLE SLIDE TITLE

• Bullet 1 • Bullet 2

• Bullet 1 • Bullet 2

Bullet 3 Bullet 4

– Bullet 3 – Bullet 4

SLIDE TITLE

• Bullet 1 • Bullet 2

• Bullet 1 • Bullet 2

Bullet 3 Bullet 4

– Bullet 3 – Bullet 4

Footer

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This is an optional area for you to put

This is an optional area for you to put a

a message or caption for your photo.

message or caption for your photo. Delete

Delete it if you don ’ t need to use it.

it if you don ’ t need to use it.

Footer: Location of Photo

Footer: Photo Location

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ADVERTISING Print Advertising Print advertising provides a great way to build and shape the Frontenac brand with targeted audiences. A standardized and unifed look establishes familiarity and builds recognition. This allows the message to be easily received and the ads more efective.

FrontenacCounty.ca

All print advertising must include the following elements: • The Frontenac logo • Call-to-Action headline or on-brand customized tagline • The Frontenac website • On-brand imagery / photography • Frontenac colours and typography

FrontenacCounty.ca

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Rorem diatustiusam quos ea dioritas iur arum explatem essimil liquae endae comnimporro ex es ipsus sectur, ofci doloribearum dolenet, vendignis eaquost, sus.

Qui quae pa nes ex et pro ea dolorepta cum, nonsectatem reperfername velit aut ut faceperum fuga. Et laccati onserum rehent, nem volo dolori re pore coriasp iendendi conectatis expediam aut aut derunto repudaepudit eatio torem enistrum volluptatur, consendiaspe pel maximus, eat qui omnit dolestrume nam, omnis rehenist qui doloreptatur autatque.

Eptatios alitaquia dolo conem vit qui con repudic te rem fuga. Buscid quias et rero

FrontenacCounty.ca

FrontenacCounty.ca

Rorem diatustiusam quos ea dioritas iur arum explatem essimil liquae endae comnimporro ex es ipsus sectur, ofci doloribearum dolenet, vendignis eaquost, sus. Eptatios alitaquia dolo conem vit qui con repudic te rem fuga. Buscid quias et rero

FrontenacCounty.ca

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Rorem diatustiusam quos ea dioritas iur arum explatem essimil liquae endae comnimporro ex es ipsus sectur, ofci doloribearum dolenet, vendignis eaquost, sus.

Rorem diatustiusam quos ea dioritas iur arum explatem essimil liquae endae comnimporro ex es ipsus sectur, ofci doloribearum dolenet, vendignis eaquost, sus.

Eptatios alitaquia dolo conem vit qui con repudic te rem fuga. Buscid quias et rero.

Eptatios alitaquia dolo conem vit qui con repudic te rem fuga. Buscid quias et rero.

FrontenacCounty.ca

FrontenacCounty.ca

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Display Advertising

Trade Show Display

Display advertising provides a great way to build and shape the Frontenac brand with targeted audiences. A standardized and unifed look establishes familiarity and builds recognition. This provides context and recognition for the Frontenac brand at events. All display advertising must include the following elements: • The Frontenac logo • The Frontenac website • On-brand imagery / photography • Frontenac colours and typography

Pull-up Banners

Press Conference Banner

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K& P T R A I L , F R O N T E N AC CO U N T Y

FrontenacCounty.ca

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Digital Advertising Digital advertising provides an additional opportunity to a reach very specifc target audience, such as outdoor enthusiasts who live in Ontario. A standardized and unifed look allows for brand recognition even with diferent messaging and photography. All digital advertising must include the following elements: • The Frontenac logo or crest (depending on the space available) • A relevant customized Frontenac tagline • Relevant, on-brand imagery / photography • Frontenac colour and typography • The Frontenac website, if space is available • All ads must link to the Frontenac website or campaign specifc landing page

FrontenacCounty.ca

FrontenacCounty.ca

FrontenacCounty.ca

FrontenacCounty.ca

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SOCIAL MEDIA Header Image

Social media provides a great opportunity to reach targeted audiences and allows them to interact with the brand. A standardized and unifed look allows for brand recognition even with diferent messaging and photography.

Images The profle image for any social platform should always be the crest as shown on the opposite page. The full logo should not be used here as the profle image will always be accompanied by the name “Frontenac County.” It builds recognition with the crest and is more efective at small sizes such as when it’s seen in a news feed. The only exception to this rule is with LinkedIn where the stacked logo may be used. Header images should use appropriate photography to provide context. This may be accompanied with an approved and appropriate tagline. Avoid trying to communicate too much in the header image, that is what content is for. Shared and in-stream images may include images from events. However, the majority of these images should follow the photography guidelines as outlined on page 76. These images do not require additional design. However, when applicable, an appropriate tagline can be efective and provide additional emphasis to the post.

Profle Image Shared & In-Stream Images

Image Dimensions Each platform requires diferent image dimensions, these have been outlined below. All images should be created in RGB for best results. All images that include text or a logo should be exported as a PNG. Images without text or logos may be exported as a JPEG.

Twitter

LinkedIn

Header Image: 1500 x 500px Profle Image: 400 x 400px In-Stream Photo: 440 x 220px

Background Image: 1400 x 425px - 4000 x 4000px Standard Logo: 400 x 400px Banner Image: 646 x 220px

Facebook

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Instagram

Cover Photo: 851 x 315px Profle Image: 180 x 180px Shared Image: 1200 x 630px

Profle Image: 110 x 110px Photo Thumbnails: 161 x 161px Full Size Photo: 1080 x 1080px

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Hashtag The new hashtag that is designed to work with the brand is #InFrontenac. It is designed to be adaptable and easily accommodate diferent people and experiences within Frontenac. 69

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EMAIL SIGNATURES An email signature plays an important role in our correspondence. It identifes the sender as a County of Frontenac employee and provides contact information that the recipient may need. It should not be embellished with decorative typefaces, non-approved colours, personal slogans or phrases. Along those same lines, background colours or images should be avoided at all times. An email signature has been created to include the Frontenac logo which contains active hypelinks that link to the individual’s email and our website.

Template Name Position Department County of Frontenac

Name

Arial Bold 12 pt, left aligned

Position / Contact Arial Regular 12 pt, left aligned

T: 613-548-9400 ext.123 F: 613-548-8460 name@frontenaccounty.ca

Horizontal Logo

200px wide, 72 dpi, RGB

Ofce Address Arial Regular 12 pt, left aligned

2069 Battersea Road, Glenburnie ON K0H 1S0 FrontenacCounty.ca

Confdentiality Disclaimer Arial Regular 8 pt, left aligned

Confidential: This email and any attachments transmitted with it are confidential and intended solely for the use of the individual or entity to which they are addressed. If you received this email in error, please notify the sender by return email and delete the email immediately. If you are not the intended recipient, be aware that disclosing, copying, distributing or using the content of this transmission is strictly prohibited.

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PROMOTIONAL ITEMS Promotional items are a great way to promote the Frontenac brand. To increase the efectiveness of these items, they should correspond with the key themes and attributes of the Frontenac brand. For example, a water bottle is very practical for hiking, camping and other adventures in Frontenac. When ordering promotional items, it’s best to be aware of quality. Items such as water bottles and t-shirts are less likely to be used if they are lower quality.

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VEHICLE GRAPHICS Vehicles graphics for Frontenac are outlined below. The full graphics are preferred for use on prominent vehicles, especially vehicles that are used for travelling throughout Frontenac and parked on-site at events.

Full Graphics

For vehicles where the full graphics are not appropriate or approved, the basic graphics are available. When placing the Frontenac logo, both the stacked or horizontal versions may be used depending on which one is more appropriate for the space available. When using the basic graphics layout, the acceptable areas to place the logo include either side doors or the tailgate. When placing the logo, take into account the colour of the vehicle when selecting the appropriate variation of the logo. It is important that there is a strong contrast in order for the logo to stand out. White vehicles are necessary for the full graphics and preferred for the basic graphics. In the case that a vehicle is a dark colour, the reversed logo should be used.

Basic Graphics

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PHOTOGRAPHY Photography plays an essential role in distinguishing the Frontenac brand. Good photography tells a story and communicates important brand attributes, such as adventure and community. When choosing photography for use with the Frontenac brand, it should be as authentic as possible, refecting real people, real places and real experiences. Avoid over-staging or over-styling. Avoid direct eye contact with the camera unless the image is an intentional portrait. Photography applications within a certain area of Frontenac should refect the appropriate context. For example, Wolfe Island applications should refect the locations and experience appropriate to Wolfe Island. The Communications Department maintains a library of approved images for use with the Frontenac brand. All other images must be approved before use.

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Subject Matter Photography subject matter should be based on authentic experiences. There should be a clear focus on the subject to avoid visual clutter. All subject matter should portray Frontenac as friendly and welcoming.

Scenery

Adventure

Scenic photography should display the natural beauty, pristine landscapes and local landmarks in Frontenac.

Adventure is a key attribute of the Frontenac brand. It should be utilized as a strong subject matter for photography. Keep in mind that adventure is diferent for diferent people. The diversity of adventure and experiences in Frontenac should be represented, along with the diversity of people involved.

People Photography containing people should be of real people experiencing real moments. It should be natural and friendly. Photography should appropriately represent the diverse demographics of people living and vacationing in Frontenac.

Business When portraying local business, it should be friendly and welcoming. It’s important to show how these businesses play a signifcant role in the community and are part of the Frontenac experience.

Style The photographic style should be bright, clear and the subject matter in clear focus. All photographs should have natural lighting where possible and should not be overly enhanced digitally. Depending on the application, photographs should have signifcant clear-space for typography.

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When cropping a photograph, be sure to select an area that is the appropriate size for the application while maintaining image quality. Depending on the application, be sure to leave signifcant clear-space for typography. Avoid awkward cropping of people, particularly their limbs.

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FRONTENACBRANDATTRI BUTES

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1 8

OURBRANDAT T RI BUT ES

Thecor et r ai t sofwhatmakes

F r i endl ya ndwel c omi ng

Fr ont enac,Fr ont enac,

Ki ndnes sandhos pi t al i t yar es i mpl yi nournat ur e.

ar easf ol l ows :

Ra wa ndunfil t er ed Ther e’ sbeaut yandexci t ementi nourr uggednes s .

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S i mpl ea ndr ur a l

Communi t ya ndc a r i ng

Es capet hehus t l eandbus t l eofever ydayl i f ef ora r el axedenvi r onment .

Wecar ef ort hos ear oundus ,andar eal waysher e t ol endahel pi nghand.

F un

Cr ea t i v e

Comebepl ayf ul ,amus edandent er t ai ned.

Ther e’ sj us ts omet hi ngaboutust hati ns pi r es .

Rec r ea t i on

Di v er s i t y

Acces sandexpl or eourt r ai l s ,l akesandpar ks ,i n what everwaybr i ngsyouj oy .

Fi ndadynami ct apes t r yoft al ent ,l ands capes ,and t hi ngst odoands ee.

Connec t i ons

Pr i s t i ne

Connectt oourcommuni t i es ,t hel and,andour pas t ,pr es entandf ut ur e.

Ourf or es t sandourwat er sar epur eand awei ns pi r i ng.

Na t ur e I t ’ sal lar oundus —br eat hei ti n,t ouchi t ,f eeli t , s mel li t .

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OURS OCI ALMEDI A GUI DEL I NES

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2023-049 Planning and Economic Development Advisory Committee Visit Fron…

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2023-049 Planning and Economic Development Advisory Committee Visit Fron…

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2023-049 Planning and Economic Development Advisory Committee Visit Fron…

Page 185 of 185

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